Whirlpool launches new products for the Philippine market

Whirlpool and Excellence Appliance Technologies, Inc. (Exatech) recently introduced three new products in the Philippines.

For 27 years, Whirlpool and Exatech have joined together to bring quality US appliances to Filipino consumers. Coming from a humble beginning as a local appliance retailer, Exatech has grown into an international distributor after its partnership with Whirlpool in 1992.

(From left) Whirlpool SEA head of Business Development Raymond Wee, Whirlpool SEA managing director Blanco Wong, Exatech president and CEO Nixon Sioco, Whirlpool SEA marketing director Rodrigo Salamoni, Exatech sales director Chris Sioco.

Now, three new products were launched at the Marco Polo Ortigas Manila Hotel ballroom. Special guests included Blanco Wong, Managing Director of Whirlpool Southeast Asia, and Rodrigo Salamoni, Marketing Director of Whirlpool Southeast Asia. Hosted by Donita Rose, the program consisted of demonstrating the unique product features to the audience.

The first product to be revealed was the MWP 305 ES Vancouver microwave oven. Built with an integrated handle and touch-screen design, this model is perfect even for first-time users. The 30-liter capacity including the grill and steam function also makes it flexible for all kinds of cooking needs.

The next product was the new and improved Bloomwash Inverter Plus washing machine. The Zen Direct Drive Inverter Technology allows a quiet yet high wash performance and ensures high energy savings. Its Hot Wash feature heats up the water up to 45°C to remove different types of stubborn stains and allergens. This was further supported by the lab test done by FAST Lab that showed the low bacterial count after just one wash cycle.

The final product to be launched was the revolutionary Quattro French Door Refrigerator. Equipped with Whirlpool’s patented 6th Sense Technology, it is able to maintain the optimal environment of your food. The Fresh Lock automatically adjusts the temperature to maintain the freshness of fruits and vegetables while the Freeze Lock reduces freezer burns. Meanwhile, its FlexiFreeze compartment allows you to choose three different temperature levels depending on what food you are storing.

Alfredo Iporac, Jr. (Customer Solutions and Product Development Manager, Meralco)

Kevin Rago (Trade Marketing Officer, Whirlpool)

Ryan Philip Mistades (Asst. Brand Manager, Whirlpool)

Rodrigo Salamoni (Marketing Director, Whirlpool SEA)

Nixon Y. Sioco (President & CEO, Exatech)

Blanco Wong (Managing Director, Whirlpool SEA)

Wong said, “We are happy to see that Whirlpool is always warmly welcomed here in the Philippines. The products we present today are meant to increase the comfort and security of every Filipino. It’s our goal to provide energy efficiency along with the high-quality performance that Whirlpool has been known for over 100 years. Our future plans will definitely include innovative features and better quality suited for the different needs in the Filipino market. With the support of Exatech, Whirlpool will surely continue to bring delight to our consumers in the years to come.”

Whirlpool products

The latest Whirlpool Vancouver Microwave Oven, BloomWash Inverter Plus Washing Machine, and Quattro French Door Refrigerator is now available to the public through all leading appliance stores nationwide. You may check their website at www.whirlpool.com.ph for more information.


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