Digital travel platform Agoda has launched Agoda Special Offers (ASO) globally, following soft launches in key Asia markets. The Agoda Special Offers product is supported with dedicated landing pages across 10 markets and more than 1,700 hotels are already on board to help meet consumers’ desire for extra perks with their stays.
According to a recent Agoda customer survey, receiving additional perks, such as free room upgrades and early check-in, is the second most important factor in a customers’ travel decision after price. Hotel partners can now easily offer these desired benefits on Agoda, as well as leverage its platform’s global reach to amplify these promotions to a wider range of customers loyal to the Agoda brand.
Agoda Special Offers is the brand’s latest product and builds on its GoLocal initiative. Hotel partners can sign up to offer exclusive and non-exclusive packages and value-added benefits with their rooms, such as food and beverage vouchers, onsite or offsite experiences, and special room upgrade deals.
Agoda’s comprehensive marketing campaign to support the ASO launch will ensure partners enjoy higher exposure and click-throughs. With dedicated landing pages showcasing these special offer packages on desktop and mobile, consumers can easily access and browse the range of offers most suited to their travel needs. Agoda Special Offers properties will also be supported by optimization of various marketing channels such as email marketing, public relations and social media.
“This past year, we have seen travelers re-explore their own domestic markets, staying hyper local and for the most part staying in places and hotels they are familiar with. But recently, we have seen growth of travelers that are all about self-care, pampering and indulgence, because quite simply they “are worth it.” But this traveler is savvy about deals and has high expectations. They want to find comparisons in one place, and that’s where Agoda Special Offers product comes in,” explained Enric Casals, regional director Southeast Asia and Oceania, Agoda.
“By providing more benefits that travelers are looking out for, hotels can expect higher customer satisfaction, more spend at their property with greater utilization of their facilities. With the launch of Agoda Special Offers, we hope to help partners connect to a wider audience, and drive more bookings by providing what today’s consumers are looking for.”
Hotels interested to list their Special Offers can contact Agoda’s Partner Services team for further details.