Technology plays a huge role in how we’ve been doing things since the pandemic started.
This has also benefited customers who can now access goods and services just through their smartphones.
While it may have taken some buyers and sellers awhile to get used to incorporating technology into their transactions, particularly through an online channel, various markets have now become more attuned to going digital.
This is a trend that is currently present in the Philippine real estate market, according to property listing portal, Lamudi Philippines.
“Both property seekers and sellers are definitely better adjusted to virtual experiences from last year, and are increasingly open to new ideas and concepts,” Lamudi Philippines tells Property Report PH.
“We have seen developers get more creative and innovative in terms of how they’ve launched, showcased and safely managed their projects—from virtual groundbreaking events to integrating online property management services,” it added.
But going digital in the property market is a concept that is no longer exclusive to the younger generations.
Gen X and Baby boomers have also adjusted digitally, Lamudi said.
“As property seekers from these age segments are more at risk during the pandemic, living safely, comfortably, and digitally connected from within their homes has never been more important,” it said.
“Their growing presence online is a positive trend and given that they’re in the prime time of their lives to be thinking about investments, we’re hoping to provide a user-friendly property search experience for them.”
Riding on the digital bandwagon, Lamudi Philippines launched its first online housing fair to help bring people closer to finding their dream property, even from the comforts of their home.
“Given the constraints posed by the pandemic, our team has been working hard to create a safe and hassle-free experience for real estate seekers. We found that the best way to do this was to hold our housing fair online this year,” Lamudi said.
Lamudi has been organizing housing fairs in various cities across the country since 2016 but this is the first time that the housing fair, which will run until May 31, is being conducted on an online platform.
“Aligned with our goals to create transparency, build trust and promote professionalism in the buying, selling, and renting experience, we’re aiming to make special deals and educational resources more accessible to all seekers in the Philippines and even those located overseas,” Lamudi said.
Property seekers can expect to see various property types at different price ranges from the comforts of their own home.
There will be offerings from developers such as RLC Residences, Aboitizland, Federal Land, Shang Properties, Solar Resources Inc., Primehomes, PH1 World Developers, Aspire and Futura by Filinvest, ACM Homes, Taft Properties, PA Properties Hankyu Hanshin Three Inc., DMCI Homes, Suntrust, PIK and real estate brokerage PropertyPRO.
They will showcase special deals for condos, houses, offices and lots exclusively for the online housing fair, Lamudi said.
Free learning sessions
There are also learning sessions, which will aid property seekers to make informed choices in buying properties.
Opportunities for developers
While the online housing fair was established to cater to the needs of property seekers, Lamudi said property developers will also see the benefits of joining the fair as it contributes to their digitalization efforts.
It also helps developers adapt to changes in the market brought by the pandemic.
“We’re determined to grow with our partner developers and have, in the past few months, worked to bring in new services and projects to help both developers and buyers adapt to changes in the market,” Lamudi said.
As both property developers and seekers move toward digital adoption, the Lamudi online housing fair hopes to facilitate the process of helping Filipinos find their dream homes despite the pandemic.
Visit the Lamudi housing fair at their website.