Kindercore: Design aesthetic for the pandemic

Around 2010, a particular home interior design began to take root. It’s been described as happy-go-lucky, childlike, and a bit silly. It is a trend that plays around with primary colors, youthful pieces, and a simple and imperfect aesthetic. As it slowly regains momentum at this time, it is seen as “a response to the stressors of our time and our collective desire to move (towards) a compassionate… direction”. The designer Sarah Barnard thinks so, at least.

Kindercore, as it has come to be known, may have been influenced by the design elements of Gerrit Rietveld and Piet Mondrian. It also shows a certain closeness with the aesthetics of the Memphis design movement of the ’80s. One can look at it as a statement against the predominantly minimalistic trends that seemed to have dominated the design landscape in the past ten years or so.

Perhaps the best thing about Kindercore is that it tries to brighten our moods with bold designs and colors, loud spaces, and a generally happy vibe. It’s nice to have our own vibrant space as a respite from the negativities that have engulfed many parts of our world today. 

If you would like to try and incorporate a bit of Kindercore culture into your home, here are few tips to consider:

Start with a few accent pieces, like a youthful lamp, a red appliance, or a set of throw pillows in primary colors. 

Pantone’s 2020 spring colors can be your guide when it comes to choosing the right shade; think Flame Scarlet, Classic Blue, etc.

In terms of shape, rounded edges are preferred over the symmetrical ones we are used to.

Go for pieces that have a lot of personality, like a neon green cabinet, for example.

Finally, Kindercore is also about “chubby decor”, or those unexpected pieces that have rounded edges and thick sides. They are definitely laid-back, fun, welcoming, comfy and soft.