There is a reason why provinces like Iloilo are touted to be “emerging” and have begun taking the spotlight in recent years.
The government’s massive infrastructure program and goal to spread growth outside key urban centers have started to unlock land values in what used to be sleepy towns and lethargic provinces, thus spurring economic activities that have prompted many companies to look into their potential as an investment hub.
As new highways, bridges and airports are constructed in the provinces, a gradual shift and an expansion among businesses in these areas have also become more notable. These projects, coupled with the efforts of local governments to make doing business easy, have undeniably attracted numerous industries, including property developers, to expand their operations in thriving areas like Iloilo, Bacolod and even Cagayan de Oro.
“We recognize the need to spread and widen our reach into areas that have shown huge potential and where the need for quality housing remains high. For decades now, Sta. Lucia Land has continuously explored and expanded in areas where a few or no other national developer is present,” said Sta. Lucia Land Inc. president Exequiel Robles.
“The provincial market is one segment that we have long been tapping because we believe that much growth can be expected from it. One area that we are working hard to serve and further strengthen our presence is Iloilo. Admittedly, Iloilo has been on the radar of many investors since it hosted some of the Asia Pacific Economic Cooperation (APEC) meetings in 2015. With such a huge event, the province of Iloilo managed to be known beyond its signature hospitality and gentle demeanor, as it proved its capacity to become a significant contributor to the local economy,” he added.
Indeed, Iloilo City has since attracted a number of businesses including national developers looking to be a part of the action while gaining a good share of the market. It was earlier named as one of the Next Wave Cities by the IT-business process outsourcing industry given the ready infrastructure and the city’s skilled labor pool. The continuous development of Iloilo has likewise allowed it to become a preferred destination and a viable meetings, incentives, conventions and exhibitions (MICE) destination.
“We believe the city offers a highly promising proposition that would allow us to thrive. Iloilo is in fact Sta. Lucia’s third provincial venture after Cebu and Davao. We decided to become a part of Iloilo because we can see that there was a big population with needs waiting to be served. There are a number of OFWs in Iloilo and their primary target is almost always to invest in real estate,” Robles related.
“Our first venture in the province was the Metropolis Executive Village, covering only 51-hectares of land. Then I saw how good the market was and how my first project became a success among Ilonggos. Since then, our affinity for Iloilo has never waned, meaning I continue to search for areas that I can develop and turn into a beautiful development which would add further value to the province,” he added.
The Sta. Lucia Group currently has eight projects in the province, namely Green Meadows, SotoGrande at Iloilo, Nottingham at Metropolis, Metropolis, Centro Verde, Monte Rosa, Costa Del Sol, and Acropolis. These developments range from condominium projects, a lake developments, to townhouse and subdivisions and eventually a planned township.
“With the local government’s continuing support and nonstop efforts to improve the province’s roads, infrastructure, flood control programs and even airports, you know you are in for a good future. For us developers, it is really a plus factor when the local government is bent to make the city thrive because that would translate to better business,” Robles concluded.
For more details, visit the Sta. Lucia Land website at www.stalucialand.com.ph