Century Properties, Mitsubishi build 1,640 homes in San Pablo, Laguna

With the success of its 20-hectare affordable housing community in Lipa, Batangas, PHirst Park Homes, Inc. (PPHI) — the joint venture company of Century Properties Group and global business enterprise Mitsubishi Corporation — launched in March an 18.5-hectare development in San Pablo, Laguna.

The project will have 1,640 units totalling P2.7 billion, and bears the signature 4Cs of the PHirst Park Homes brand: Complete and well-provisioned homes with a perimeter fence and gate, Conceptive amenities including an outdoor cinema, Connected living through WiFi zones and shuttle services, and a Convenient and simplified selling and buying experience.

PHirst Park Homes’ Unna model house in San Pablo, Laguna

PHirst units start at 40 sqm. (Calista Mid and Calista End with 44 and 60.5-sqm lot areas, respectively), while a combined unit is at 80 sqm. (Calista Duo with 121-sqm. lot area). A single-detached unit is at 54 sqm (Unna). All units are expandable on the second floor.

Central to the San Pablo development are activity nodes that promote health and fitness and include monkey bars, cross trainers, domical bars, foot reflexology area, and pull-up bars. There are also the village clubhouse, swimming pool, water play area, kids’ playground, outdoor cinema and basketball court.

Living and dining room design of a PPHI home

“PPHI is proud to launch a PHirst Park Homes community in San Pablo, Laguna. True to our brand mission of delivering first homes that are beautiful, well-designed, and of good quality at attainable prices, we continue to raise the bar in the affordable housing market,” said Loren Sales, PPHI  Customer Management Group VP.

Located on Maharlika Highway, Barangay San Ignacio, PHirst Park Homes is accessible via South Luzon Expressway through the Santo Tomas Exit and is 15 minutes away from SM City San Pablo.  Weather in the area is generally cooler, as the City of the Seven Lakes is surrounded by Mt. Banahaw, Mt. Makiling, and the Sierra Madre Mountain Ranges.

Century Properties Group (CPG) chairman and CEO Jose E.B. Antonio and CEO Marco R. Antonio (fifth and sixth from left, respectively) with VP Ritchelle T. Cordero, PHirst Park Homes Inc. (PPHI) deputy CFO Humil Nicavera, EVP Kiyoto Asari, president Ricky M. Celis VP Loren Sales, head of legal services group Atty. Joy Manaog, Mitsubishi Corporation Division head Kenichi Kumemoto, PPHI VP Kim Amar, and Megawide AVP Einstein Chiu.

After Lipa and San Pablo, PPHI is set to launch more communities in north and south Luzon, which the company has identified as growth areas with a high concentration of OFW families, unmet demand for housing, and where infrastructure projects are in place.  Within the next four to five years, PPHI will launch 15 master-planned communities in Calabarzon and Central Luzon with approximately 33,000 homes.