Seda opens second property in Cebu to meet surging demand

Ayala Land’s homegrown hotel brand Seda will open its second property in Cebu City in January 2020 in response to the surging demand for accommodations that meet the requirements of global business and leisure travelers.

The 214-room Seda Central Bloc will be an anchor destination of a self-contained Ayala Land Central Bloc community with retail, office and residential towers within the dynamic Cebu IT Park (CITP) business district. The hotel’s 17 stories which also include 48 serviced residences are stacked on top of a three-story mall that offers Seda guests easy access to a wide range of retail and dining options.

According to senior group general manager Andrea Mastellone, the hotel will cater to BPO firms already located in the 24-hour business district as well as those expanding from Metro Manila and other cities to Cebu in the next five years.

Seda Central Bloc’s serviced residences will cater primarily to young professionals and managers in the BPO industry staying long-term while its hotel rooms are targeted towards a broader market of leisure and business travelers. The latter include guests who will be attending events at the convention center within the Cebu IT Park.

Seda Central Bloc’s fresh, modern layouts and designs work well with guests who highly appreciate the understated elegance, comfort and convenience associated with the Seda brand.

Seda Central Bloc’s hotel rooms will offer 28 sqm. while its studios to three-bedroom units will range from 30 sqm. to 90 sqm. An all-day dining outlet, swimming pool, meeting rooms that can accommodate up to 100 people, gym and roofdeck bar complete the hotels’ amenities.

Like all other Seda hotels, the Central Bloc property will offer a high-energy location within one of Cebu’s prime business districts “with everything they need within walking distance,” points out Mastellone.

He added, “In addition to location, we expect guests to keep coming back because of the warm personable service now associated with the Seda brand. In each of our properties throughout the country, guests have come to expect a certain level of service excellence and we are proud of that.”

Seda Central Bloc is one of 11 Seda properties throughout the country including resorts and serviced residences. Seda’s newest hotel will be the brand’s second in Cebu City “which we are experiencing as a vibrant hot spot for business as well as tourism,” discloses Mastellone.

He relates that high hotel occupancy rates indicating unserved demand prompted the development of the Central Bloc hotel as early as 2015. Demand drivers include the BPO industry which is still expanding in the Visayas as well as multinationals and large Philippine corporations based in Manila and doing business in Cebu.

Both properties offer rooms with fresh, modern layouts and designs as do all Seda hotels. “Our signature look works very well with today’s guests who highly appreciate the understated elegance, comfort and convenience associated with the Seda brand,” Mastellone discloses.