Communication Objective: Build Kuysen’s credibility by sharing its rich history and long-standing values.


Kuysen began its legacy of luxury in 1989 as a small industrial hardware store in Caloocan. Cultivating brands and products through 30 years of dedication to quality, style, innovation, continuous learning: the hardware store has evolved to become a household name in luxury furnishings.

Humility and ambition

Kuysen Enterprises has certainly grown from its humble yet ambitious beginnings in Caloocan.

It started making a name for itself with Tyrolit, the Austria-based Swarovski-owned pioneer in abrasives. By turning it into a domestic industry leader, Mr. Kuysen Go proved there was a market for premium products in the Philippines.

Through the years, Mr. Kuysen Go would travel to Europe to learn from prestigious construction exhibitions the brands blazing trails in the industry. With his entrepreneurial acumen, he brought these brands home and considered them partners, curating them into household names for residential and commercial projects.

Premier manufacturers of mixers, showers, and sanitary wares, Hansgrohe and Duravit from Germany were among the first prestigious names Kuysen would import and distribute. They would eventually become Kuysen’s flagship brands, attesting to Mr. Go’s belief the Philippines had a market that was ripe, ready, and raring for products renowned for their indisputable quality, design and innovation.

Riding the wave

In 1999, Jensen Go joined the family business as the company’s President and General Manager, adhering to the same principles set forth by his father.

The upswing in the Philippine economy would encourage Kuysen to expand its repertoire even further. Kuysen welcomed brands of international acclaim — Kaldewei, Victoria+Albert, Teka, Aquatherm, Geberit, Geesa, Schell and many more to the company’s ever growing portfolio of partners. What mattered foremost was these brands were unparalleled in their design, and their commitment to quality unquestionable.

In 1999, Kuysen Bath Gallery, the 500-square meter showcase of Europe’s finest bathroom brand was opened in Glorietta 4, Makati. It was a peek into the future. With functional displays and aspirational tableaus, Kuysen came to be at the forefront of the industries furnishing sector.

Bigger, bolder, braver

By 2007, Kuysen had moved into its new corporate headquarters—an eight-storey multi-function office and showroom. With such a huge space, Kuysen could only widen the scope of their offerings even further. Hereon Kuysen started to venture into the tile industry with European brands Cerim from Italy and Ibero from Spain. Complementary products like Kessel and BWT for water filtration systems were added.

When the Kuysen-Hansgrohe flagship showroom opened in 2013 in Eton Residences Makati, no less than Mr. Philippe Grohe himself, Axor Brand Head of Hansgrohe, declared it as prestigious as their own during his speech. The new showroom was a great maker of Kuysen’s 25th year — it is much a showroom as it is a venue to hold professional events and meetings.

Kuysen’s latest foray would be into the world of lighting and furniture. To set the standard for class, Kuysen now proudly represents world-class brands such as Baxter, Zanotta, Living Divani, Paola Lenti, Porro, Vibia, Muuto, and Montana.

Building the future

Committed to its mantra of inspiring creativity and delivering solutions, Kuysen continues to partner with no less than luxury brands of international acclaim, setting the standard for class in and out of the Philippine household.

This 2019, these brands will be hosted in a five-storey, two-basement interactive showroom in Bel-Air, Makati — the first of its kind in the Philippines. This new investment reaffirms the company’s dedication to the Filipino homeowner as well as its unwavering belief in the Philippines’ booming construction industry.

With three decades of expansion and diversification under its belt, Kuysen has gone through innumerable changes. Kuysen may carry the finest home furnishings the world has to offer, with materials and expertise drawn from the far ends of Europe, but the intimacy with which Kuysen relates to its clientele remains the same.

Kuysen remains as humble, as grateful, as committed to servicing its clients as when the little shop in Caloocan began.