Automatic Centre: A modern brand modernized by time

What started as a small store along Avenida Rizal Avenue, selling light bulbs, wires, sockets and other electrical supplies, now has 20 stores located around Metro Manila and Metro Cebu and is celebrating more than 70 years in the industry.

Automatic Centre touts its unrivaled passion for selling top-of-the-line appliances, houseware, and gadgets. It prides itself in offering the best service, the best deals, more convenient payment options, extended after-sales service that had been known to them for the past 70 years. These, and other premium programs they implemented, have gained them various honors through the decades including the “Retailer of the Year” award in 1998.

With more options to pay, customers can now avail of in-store discounts and lighter payments for the budget-conscious though 0% installment plans via credit card or in-store financing through AEON and Home Credit. “Of course, being the longest or the pioneer in the industry, the brand name and the trust and confidence are really a differentiator,” Lim explains. “We have always strived to uplift the quality of life of our customers and the community we serve. We only offer products that are of quality and have warranties — we do not deal with fly-by-night operators. We really shift through various products of our manufacturers and try to offer our customers the best products available.” President and CEO Geoffrey Lim mentioned in a PhilStar story in 2018.

The company is also turning up the heat this summer with its Sizzling Summer Deals promo. Beginning April 21, customers can enjoy great freebies — A Free Limited Edition AC Flip-flop, an Atmosfit Hydro Smart Fitness Watch, a Fujidenzo microwave oven, or a 32-inch Hisense LED TV — awaits customers who purchase for qualified minimum amount. Promo ends June 16, 2019. Visit for promo mechanics and more information.