More than a brand

The old adage says that great brands are more than just a name or a label. Brands must be able to communicate well to their target market as they play a role in shaping the future and the life of a product.

The Future of Water

We can all relate to water. Without water, we cannot survive. And with the pressing matter of water efficiency and conservation, these can be accomplished by using water in smarter and more innovative ways, and by using the best available technology.

During the ISH trade fair 2019, which I attended in Frankfurt, Germany last March 12, Grohe, a leading global brand for complete bathroom solutions and kitchen fittings, dedicated to providing innovative water products, showcased an impressive account of 500 single new products — intelligent water solutions that will transform the lives of their customers and consumers for the better. Water may not have its own shape, however, Grohe introduces solutions that actively shape the future of water. Grohe promotes to alleviate water risks through its vast offering of bathroom and kitchen solutions that complement the latest trend.

Grohe, leading bathroom solutions and kitchen fittings company

Grohe, a Wilcon Depot exclusive brand, consistently works to improve the efficient use of water in our daily lives. As the brand stands for Water, Intelligence, and Enjoyment, they have transformed and revolutionized the water experience at home. They have been committed to the brand values of technology, quality, design and sustainability that all illustrate Grohe’s commitment to creating exceptional experiences and delivering “Pure Joy of Water.”

Pioneering digitization and technology in the sanitary industry, Grohe launched their newest Grohe Sense Guard Pro that offers water security and provides accurate water consumption data directly onto mobile devices via the Grohe Sense App, which allows consumers to take control, and have full visibility of water and energy consumption. Tailored to the needs of their consumers, Grohe’s willingness and ability to shape the future of water, more consumers can create the living spaces that express their individual style and preferences.

Beneath quality and well-designed water solutions products is a strong water supply system. Rehau, a premium global brand and leading provider of innovative polymer-based solutions in construction, automotive and industry offers the latest developments in water distribution and plumbing, continues to innovate products that will help enhance people’s lives through their new engineering innovations.

Also during the ISH trade fair, they have launched their new campaign “Expect more,” as Rehau challenges us to rethink that we deserve more. We deserve the solutions that offer a holistic approach to what consumers need. Proudly designed in Germany, their systems are strong, reliable and offer enhanced sound insulation. Their pipe systems eliminate excess noise produced by rushing water and are the smart choice plumbing and drainage system needs. Rehau’s water supply systems undergo rigorous quality standards testing and meet international standards. The brand is establishing its presence in the Philippine market through Wilcon Depot branches nationwide, along with their geographical network expansion in Visayas and Mindanao areas. Rehau prides themselves of their premium product offerings with superior quality and performance.

Since brands are now under fire and in a time of crisis, brands must be on their A-game more than ever. Customer’s expectations are continuously evolving and brands have to adjust to keep pace and make every offer relevant to all individual consumer. Brands must build trust and must constantly provide solutions that genuinely fit customer’s needs.

At the Rehau booth are author Rosemarie Bosch-Ong, Michael Tiong and Rehau country manager Chris delos Reyes at the ISH Trade Fair in Frankfurt.