Primeworld Land Holding Inc. (PLHI) marked a significant milestone with the official groundbreaking of Primeworld Pinnacle, a 30-storey residential condominium development set to rise along V. Rama Avenue, one of Cebu City’s most strategic and well-connected urban corridors.
The groundbreaking ceremony signaled the project’s transition from vision to reality, underscoring Primeworld Land’s continued expansion in key urban centers across the country. Following the ceremonial groundbreaking, a capsule layering ceremony was led by PLHI Chief Executive Officer Sherwin Uy, joined by Arch. Alex Tan, Mario Roy Guibao, Allexiss Tan, Nelba Pangilinan, Er. Manuel Galvez (PLHI Engineering Head) and Jami Lee Laniba (PLHI Regional Sales and Marketing Head).
“Primeworld Pinnacle represents more than just vertical growth for our company,” said Sherwin Uy, CEO of Primeworld Land Holding Inc. “It reflects our long-standing commitment to provide quality homes that are thoughtfully designed, well-located, and accessible. While Primeworld Land is headquartered in Manila, we are firmly committed to Cebu for the long term. As we deepen our presence and continue to grow in the region, our focus remains clear: to deliver developments that enhance everyday living while creating lasting value for homeowners and investors alike. Primeworld is here to stay.”
Located just steps away from major hospitals, schools, business districts, and essential urban destinations, Primeworld Pinnacle is envisioned as a modern residential address that balances city convenience with refined living. Designed to serve both end-users and investors, the development is positioned to become a new landmark within Cebu City’s evolving skyline. Residents will enjoy a comprehensive suite of amenities thoughtfully curated to support comfort, wellness, and community living, including a swimming pool with pool lounge and deck, a dedicated kiddie playroom, an outdoor park and playground, a fully equipped fitness gym, a coffee shop and bar, a prayer room, a function hall for gatherings and events, a welcoming reception area, and a secure mailbox room.
Jami Lee Laniba, Regional Sales and Marketing Head, emphasized the company’s promise to its market partners and investors. “Primeworld Pinnacle is a testament to our commitment to deliver on what we promise. We value the trust of our investors and homebuyers, and we remain steadfast in meeting — and exceeding — their expectations through timely execution, strategic locations, and strong market fundamentals.”
Primeworld Land Holdings Inc. also expressed its sincere appreciation to its sales partners, whose continued support and collaboration have been instrumental in bringing the project to life. Their confidence in the Primeworld brand has played a vital role in strengthening the company’s presence in Cebu and beyond.
As construction progresses, Primeworld Pinnacle is set to reinforce Primeworld Land’s message that there is a home for every Cebuano — one that reflects aspiration, practicality, and long-term value. The company thanked its partners, stakeholders, and future residents for their trust as the project moves forward toward completion.
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