Yesterday, Mariwasa, a pioneer in the country’s ceramic tile industry, launched new product lines and a partnership with Thai bathroom fixtures brand COTTO. The launch took place on the first day of the 27th edition of WORLDBEX (The Philippine World Building and Construction Exposition).
For their product launch at WORLDBEX 2024, Mariwasa celebrated the idea that each moment holds a cherished memory to be shared with loved ones. As the leading manufacturer of ceramic tiles and home solutions in the Philippines, Mariwasa prides itself on offering innovative, high-quality, and aesthetically pleasing home improvement and furnishing products that are perfect for every Filipino family.
Taking center stage at Mariwasa’s WORLDBEX showcase is their latest Aesthetic Durable Ceramics Tile alongside an array of new designs on its decorative local ceramic and imported porcelain tiles. The product effects in the launch lineup are Regular Anti-Slip, Glossy Over Matte, Negative Ion, Anti-Slip on Glossy, and Soft Matte tiles. Mariwasa will also launch big sizes of select designs for their marble-like porcelain tiles.
Each design is based on global tile design trends but tweaked to suit Filipino tastes. Since Filipinos are currently riding the grey flooring trend, Mariwasa’s designers adapted this but added a bluish tinge to their grey tiles.
Fostering diplomatic ties with Thailand
Apart from launching their new product line at WORLDBEX, Mariwasa is also celebrating their fresh partnership with COTTO, Thailand’s number-one sanitary ware and sanitary fittings brand.
“COTTO is Mariwasa’s Thai counterpart in that we are both leaders in our respective markets,” said Mariwasa president Pavaret Lila. “We both aim to produce innovative products that can contribute to a more sustainable environment and improve our customers’ lives.”
At the Mariwasa booth at WORLDBEX, COTTO also unveiled its smart tech Vizio and Simply Modern Touchless series. Their product lineup in the booth features basins and other bathroom fixtures.
Mariwasa aims to increase awareness among consumers about its current vision of becoming a complete home solution provider. After all, the brand offers more than just tiles. It is also built on the goal of manufacturing products that meet world standards for beauty and durability.
Other than its ceramic tile production, Mariwasa imports porcelain tiles, sanitary wares, bathroom fixtures, and vinyl flooring to complement its product lines, which are distributed through the company’s network of dealers that are positioned strategically throughout the Philippines. To uphold its mission and standard for excellence, Mariwasa has become a one-stop shop where consumers can get the material they need to build their dream houses, as well as the tools they need to make it happen.
Just like Mariwasa, its sister company under The Siam Cement Public Company Limited (SCG), COTTO brings innovative new products and services that contribute to creating a cleaner, safer, and more sustainable environment for ASEAN people.
A VIP-led celebration
Mariwasa kicked off their WORLDBEX 2024 showcase with a ribbon-cutting ceremony led by Mariwasa president Paveret Lila, Mariwasa AVP for sales and marketing Pasakorn Thongmee, and Sitichai Sukkitprasert, managing director of Siam Sanitary Ware industry and Siam Sanitary Fittings Industry Co., Ltd.
They were joined by VIP guests His Excellency Tull Traisorat, Ambassador of Thailand to the Philippines; Regina Coseteng, chairman of the Mariwasa Siam Ceramics Inc. Board; Arch. Felino Palafox Jr., founder of Palafox Associates; and Archt. Rina Soriano, VP for Architectural & Interior Design of DMCI Homes.
The immersive Mariwasa experience at WORLDBEX 2024 is not just a showcase of products, but a testament to the brand’s commitment to creativity and quality in elevating living spaces.
WORLDBEX will run from March 14 to 17 at the World Trade Center in Pasay City. See Mariwasa’s and COTTO’s innovative product lines at the Mariwasa and COTTO booths from 800 to 804 and 822 to 826.
Visit the Mariwasa Facebook page for more information.
WORLDBEX, the Philippine World Building and Construction Exposition, is a pillar of the country’s construction and design industry for its premiere and world-class trade presentations. It gathers the finest local and international companies that cater to various construction and design needs. The event draws support and acknowledgment from distinguished sectors inside and outside the country.