Serving every Filipino DIY-ers with DIW (Do It Wilcon)

I once read a quote that says, “People will forget what you said. They will forget what you did. But they will never forget how you made them feel.” it is part of our lives that we seek out experiences that make us feel welcomed, valued, and connected to the community around us.

As I interacted with many people—colleagues and different leaders- I realized that this quote holds in every aspect of life, including our professional endeavors.

The same goes when we select the stores and establishments we support. We don’t just want to shop for a specific item, we also want to experience that brand and connect with it. From the perspective of consumers, one of the most important factors when choosing a brand or business to engage with is their accessibility and connection to the community.

Moreover, companies like Wilcon Depot—where I worked for 4 decades—understand the need to be more than just a store providing items in this dynamic retail environment since our mission for 46 years has been to help Filipino people build, improve, and refine homes for a sustainable and comfortable life.

As we expand our footprint, we recently launched our Do It Wilcon store branch in different provinces such as Morong, Rizal and Valencia, Bukidnon to foster connections and be a one-stop shop for all home building and improving needs. Our desire is to make it easier for our valued customers to access our products and services and to enhance the overall shopping experience

Like any other company, Wilcon set out to reinvent the shopping experience by bridging the gap between accessibility and aspiration. That is why Do It Wilcon was born—a tribute to the Wilcon’s unwavering commitment to uplift, inspire, and serve. The Do It Wilcon store can cater to various needs, from basic construction materials to high-quality furnishings and DIY items. We continuously aim to provide our customers diverse options and solutions to suit their style and budgets.

I can relate to customers’ struggles in finding a one-stop shop that offers quality products, competitive prices, and a welcoming atmosphere. Living in a bustling city where convenience is key, I often find myself longing for a store that understands my needs as a customer. This is why we target every region and community, aiming to understand their unique needs and provide them with the best possible shopping experience.

Come and visit our stores nationwide, explore our extensive range of home construction and DIY products, and embark on your home improvement journey with Do It Wilcon.

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