After its successful pop-up events in Pampanga and Bacolod, The Rockwellist, Power Plant Mall’s extended digital platform is now bringing well-loved Manila brands to Cebu. From January 13 to February 25, 2024, Cebuanos may discover over 20 Manila-based brands such as Viajecito, Suki Jewelry, Jim Weaver, Ta LouLou, Yoga Love, Orias Studios, and more, at The Glass House at IPI Center. The Glass House is located at IPI Center Done Rockwell, Rockwell’s third property in the Queen City of the South following 32 Sanson and Aruga Residences – Mactan, and is also set to include a residential tower called Lincoln. Situated along Pope John Paul II Avenue, IPI Center Done Rockwell grants easy access to everything within a 3-kilometer radius for future residents, making it a prime location in Cebu City.
The abovementioned Manila brands will all be made accessible to Cebuanos through The Rockwellist pop-up, which will enhance the fresh and welcoming ambiance of IPI Center Done Rockwell. The Rockwellist was launched in November 2021 to serve customers who would shop from home during the pandemic, and has since evolved into a physical pop-up at Power Plant Mall, at the R1 Level. It also briefly set up shop in Rockwell Center at Nepo, Angeles, Pampanga, and just last November, at Nara Residences by Rockwell, in Bacolod City. Adding to the excitement is a series of interactive events and activities throughout the pop-up’s duration.
Furthermore, The Rockwellist in Cebu epitomizes Rockwell’s commitment to expanding its retail experience beyond Metro Manila. Introducing these renowned Manila brands in different cities anticipates a revitalized retail atmosphere, infusing the city shopping charm with Cebu’s genuine sophistication and local allure.
The Rockwellist pop-up provides a glimpse into what’s in store, as a wave of captivating lifestyle brands is set to emerge at IPI Center Done Rockwell. This infusion adds a touch of vibrance to the Cebu property, creating a stylish and convenient shopping hub for locals right within their community.