A year of growth and stories

As 2023 unfolds, leading to a tapestry of milestones to be celebrated, it becomes a canvas on which stories of growth and progress for individuals and businesses alike are painted.

This year has been a symphony of emotion, and each step forward represents growth and the fulfillment of countless aspirations, dreams, and unwavering determination.

Thinking back on the story of development and community in the past, I see that the year 2024 brings in a new era defined by changing consumer habits and the inevitable need for digital transformation.

As a trusted building partner, Wilcon Depot remains steadfast in its commitment to redefining the landscape of the retail industry. The big box retailer capped off the year with the successful opening of its 90th store on December 22, 2023, in Tuy, Batangas. (L-R) Wilcon Depot AVP for Sales and Operations Ren Borja, Wilcon Depot Ambassador Ms. Tessa Prieto, Tuy Batangas Mayor Hon. Jose Jecerell C. Cerrado, Vice Mayor Hon. Armando P. Afable, and Wilcon Depot AVP for Sales and Operations Catherine Guingab Start building big ideas with Wilcon Depot and shop daily at its newest store from 8:00 AM to 7:00 PM. Visit Wilcon Depot. Tuy, Batangas located at Sitio Centro, Barangay Sabang, Tuy, Batangas.

The winds of change are drastically affecting customer behavior, according to this year’s market data. The call for agility and adaptability in our service and product offerings has never been more resounding. Customers are becoming more tech-savvy, loving mobile connectivity, cultivating a wellness and health conscience, and realizing the importance of Earth-Humanity consciousness.

“change is the only constant.”—From the suburban migration to the construction boom, the rise of condominiums, and the enduring popularity of loyalty programs, each trend contributes to the overarching narrative of transformation.

As a columnist and as a leader of one of the construction retail industries in the Philippines– Wilcon Depot, I find a sense of joy in witnessing not only the progress of the company but also the shared stories of our customers and the communities we have become a part of 2023 has been a testament to our adaptability, resilience, and steadfast spirit that drives us forward.

This year, Wilcon Depot proudly opened seven new depots, spanning locations such as Guiguinto, Bulacan; Rosario, Batangas; San Nicolas, San Fernando; Sta. Maria Bulacan; Iligan, Lanao Del Norte; and Naic, Cavite. Additionally, two Home Essential Stores were welcomed in CDO and Southpark, Alabang.

After years of building and innovating, Wilcon Depot finally reached its 90th store—the Wilcon Depot Tuy, Batangas. This newest addition is more than just a physical store; it is a chapter in the story of our unwavering commitment to excellence and dedication to providing quality home solutions. Our journey resonates through the aisles of every store we open, solidifying Wilcon Depot’s position as the backbone of the communities we serve.

Now that Wilcon Depot has reached a total of 90 stores nationwide, we are proud to be able to serve more communities and contribute to the development of the construction industry in the Philippines. With our #FlyingHighTo100 store expansion campaign, Wilcon Depot aims to have 100 operating stores nationwide by 2025, barring any unexpected external factors.

I believe that growing the store network not only allows the retailers to bring their products closer to customers but also creates new job opportunities for the local communities and contributes to the overall economic growth of the respective regions.

I want to leave a message for all retailers in the sector before I wrap up this article. May each chapter in our tales of growth and perseverance be marked not only by change but also by a strong resolve to embrace the future.

For more information about Wilcon, you can log on to www.wilcon.com.ph or follow their social media accounts on Facebook and Instagram. Subscribe and connect with them on Viber Community, LinkedIn, and YouTube.