LIXIL’s power brands continue to make waves

LIXIL, the maker of pioneering water and housing products, is the name behind some of the leading brands in the industry, like INAX, GROHE, American Standard, and TOSTEM. During this year’s Asia Pacific Property Awards 2023-24 held in Bangkok, Thailand, LIXIL’s GROHE and American Standard brands were proud headline sponsors for the prestigious event for the fifth consecutive year.

It was an important celebration of the outstanding achievements in the architecture, interior design, real estate, and property development sectors—and LIXIL showed outstanding support of excellence in the industry by working closely with the International Property Awards (IPA) to present the special GROHE Award for Sustainability and the American Standard Award for Innovation. The IPA is regarded as one of the property industry’s most significant and prestigious global accolades, and the Asia Pacific Property Awards is a branch of the IPA.

Satoshi Konagai, Leader of LIXIL Water Technology, Asia Pacific, said, “We are pleased to receive and welcome our key industry partners to Bangkok. The property industry is steadily growing across the region, and we note increasing demand for projects that enhance personal health & well-being, and sustainability, particularly in premium property projects. We are pleased to curate a special showcase for IPA guests of our GROHE SPA Rainshower Aqua Ceiling Shower and American Standard Acacia SupaSleek solutions to meet this growing need.”

GROHE Spa Rainshower Aqua Ceiling Shower showcase

Meanwhile, Adele Tao, Leader of LIXIL Water Technology in Greater China, emphasized, “The Asia Pacific Property Awards acknowledges outstanding property projects and honors the dedicated people and companies behind that success. It serves to sharpen thought leadership through expert panels and engaging discussions on important macro trends and industry challenges. We look forward to further fruitful collaborations with the IPA and our industry partners.”

Alongside the thought leadership panels that Tao mentioned, Antoine Besseyre des Horts, Leader of LIXIL Global Design, Asia, conducted a seminar to highlight how LIXIL’s Grohe and American Standard brands address the three macro trends of health and well-being, sustainability, and urbanization by offering some solutions that allow the creation of tailored bathroom experience.

Affirming LIXIL & IPA partnership – Satoshi Konagai, Leader, LWT APAC (right) with Stuart Shield, Founder, IPA (left)

LIXIL congratulates the Six Senses Residences – The Forestias project for winning the GROHE Sustainability Awards, and the Nantong Golden Eagle World project for bagging the American Standard Innovation Award.

Another excellent LIXIL brand that is making a splash today is INAX, as it launches the Maxi-Compact S200 LINE, a design concept that offers both comfort and functionality within compact urban bathroom spaces. Inspired by the Japanese rituals of water, the INAX S200 LINE bathroom collection reflects the brand’s design values of Essence, Sophistication, and Thoughtfulness.

Essence maximizes user comfort through functional products that complement confined spaces. Sophistication provides a modest touch of simple luxury to a compact environment. Thoughtfulness echoes the considerate quality of the collection for fuss-free everyday life. The S200 LINE delivers the philosophies and values nurtured over the years by INAX to improve the daily lives of Filipinos.

INAX is a Japanese brand that manufactures innovative sanitary ware and artistic ceramic tiles. The history of INAX can be traced back over 100 years when our forefathers worked on producing the tiles for the second main building of the Imperial Hotel designed by the architect Frank Lloyd Wright. By determining the properties of clay and the impact of fire, through numerous trials, they succeeded in the large-scale production of decorative tiles, which became the foundation of INAX. Since then, the company continuously pursued delivering products for new and better living, engaging in challenging innovations including the first made-in-Japan shower toilet, self-powered hands-free faucet, and interior tiles that freshen the air in the room. They also started producing tiles that offer sophisticated expressions through delicate coloring and texture, gaining inspiration from Japanese tradition, culture, and the seasonal changes of nature. INAX’s expressive and technical ability became visible through the restored exterior tiles of St. Francesco’s Church (built in 1963), designed by Italian architect Gio Ponti. The installation was completed in 2008.

INAX creates beautiful, innovative bathrooms from Japan to make everyday life easier, healthier, and more enjoyable, enabling everyone to live well. Visit their website at for more information.