The Radisson Hotel Group and the SM Group will build fourteen new hotels across the Philippines over the next five years.
Radisson recently signed a landmark partnership with SM Hotels & Conventions Corp. (SMHCC).
During a media launch held in Quezon City on April 26, Radisson announced the expansion of its partnership with SMHCC through the signing of a Master Development Agreement for the Park Inn by Radisson brand.
Radisson Hotel Group Asia Pacific chief development officer Ramzy Fenianos said the partnership with SMHCC is a “mutually beneficial relationship” as they will be “pairing our popular accommodation with world-class business, retail and leisure facilities.”
This collaboration has stood the test of time and we are delighted to embark on the latest phase of our expansion, which will offer outstanding opportunities for our diverse portfolio of brands in the Philippines while creating shareholder value to our trusted partners,” Fenianos said.
The latest phase of the expansion strategy in the Philippines, according to SM Hotels & Conventions Corp. executive vice president Peggy Angeles, will take the company’s total targeted portfolio with Radisson Hotel Group, to 20 hotels by 2028.
Angeles said that this new milestone between SMHCC and RHG would complement the vibrant tourism landscape locally and set a new benchmark in the hospitality industry.
“SMHCC’s long-time partnership with the Radisson Hotel Group will be further strengthened with this agreement and reflects a strong mutual intent to grow the brand in the country.
“SMHCC looks forward to benefiting from RHG’s vast global resources, which has made it one of the most progressive hotel companies in the world,” Angeles said.
SMHCC develops and manages the hotel and convention properties of SM Prime Holdings Inc. (SMPH), one of the largest integrated property developers in Southeast Asia.
The first of these new properties will be a 516-room dual-branded property in Cebu City under the Radisson and Park Inn by Radisson brands, which is scheduled to open its doors in 2027.
The properties will be part of an integrated development adjacent to the cutting edge SMX convention center and SM Seaside Arena as well as the SM Seaside City Cebu Mall, a 147-meter tall Seaside Tower and a church.
The two companies are also planning to construct properties in several other locations, including Cauayan in Isabela, Olongapo in Zambales, Laoag in Ilocos Norte, as well as Quezon City, Dasmariñas in Cavite, and Sta. Rosa in Laguna.
This latest agreement builds on the long-term partnership between the two companies, which commenced in November 2010 with the launch of Radisson Blu Cebu and the opening of five Park Inn by Radisson hotels over the last decade.
Park Inn by Radisson is the group’s midscale to upper midscale brand that “offers owners a value engineered real estate proposition providing a unique experience to its guests based on smart design, communal open spaces and well-equipped amenities.”
The brand was introduced to the Asia Pacific region for the first time in March 2013 in partnership with SMHCC with the opening of Park Inn by Radisson Davao. In the past decade, five Park Inn by Radisson hotels have opened their doors, introducing this contemporary brand to key urban centers including Bacolod City, Clark, Davao City, Iloilo City and Quezon City.
Elie Younes, executive vice president and global chief development officer of Radisson Hotel Group, underscored that the landmark partnership is their “shared vision” with SMHCC to offer relevant products by delivering innovative brands that cater to the ever-evolving needs of travelers in the Philippines.
Dedicated to a sustainable future, Radisson Hotel Group and SMHCC also committed to become Net Zero by 2050 through the development of certified green hotel buildings, increasing the use of renewable energy and driving sustainable hotel operations.