Future in Action: Cemex unveils new product line

CEMEX Philippines has introduced its low carbon, eco-friendly Vertua product line and sustainability efforts during the Department of Public Works and Highway’s Regional Planning and Design Summit held recently. 

The introduction of the new line is part of the company’s “Future in Action” campaign, a global strategy which focuses on reducing CO2 emissions by 35 percent by 2025 and around 40 percent by 2030. The ultimate goal of CEMEX is to become a net-zero CO2 company by 2050.

The week-long summit saw over 200 delegates and guests, many of which were DPWH’s partners who could support the department’s plans featuring infrastructure projects in Region IV-B, through innovative and sustainable products and technologies. 

With the new product, CEMEX underscores the role of product innovation and sustainability in shaping a better future, 

Guilder Bringas, commercial director for Institutional Segment, showcased CEMEX’s sustainability initiatives which include decarbonizing operations and producing eco-friendly cement products, while engineer John Gilbert Manansala, technical commercial manager, talked about concrete and the benefits of using blended cement and chemical admixtures.

In all, the ultimate goal of CEMEX is to become a net-zero CO2 company by 2050.

Vertua-branded products such as the Apo and Rizal Portland High Strength Blended Cement Type IP bear the Vertua Plus seal, signifying that these have corresponding classifications indicating the amount of COreduced in their production. With their strength, durability, and lower emissions, these products are suitable for green and resilient megastructures.