Beacon of Strength: Tycoon Manny Villar lights up 2nd ViCon

At a time when many are finding it hard to look for new opportunities because of the COVID-19 pandemic, the Villar Group of Companies opened doors to those who may want to create a niche in the real property business.

The Villar Group successfully held its second convention that gathered the country’s real estate brands in one giant virtual property expo, reaching an outstanding attendance of about 3,000 interested buyers, sales agents, brokers, students, and young professionals. 

Manny Villar, Chairman of the Villar Group, urged Filipinos here and abroad to join the company’s pool of real property agents, licensed brokers and referral partners for its wide-range of housing portfolio.

In his speech at the Villar Group Convention: Business Opportunities Summit, Villar talked about how one can turn the pandemic into an opportunity to establish a career in the real estate business or shift to this new hustle to earn a living for one’s family.

“There has to be ViCon meetings like this one. We owe this to our brokers, our friends, our agents so that they will know that they are welcome; everybody’s welcome to sell for us,” he said.

During the event, the Villar Group showcased its housing brands ranging from social housing to the most expensive projects, namely, Bria, Lumina, Lessandra, Camella, Camella Manors, Vista Residences, Crown Asia and Brittany.

Golden MV, the country’s biggest development in the death care sector, was also part of the expo.

With still a lot of brilliant projects in mind, Villar remains unstoppable in making sure that he would help realize every Filipino’s dream to have his or her own home and now go a little further, to provide them opportunities to become his business partners.

He shunned impressions that it is very hard for a seller to join the Villar Group.

Villar is particularly happy about their projects in Baguio and Tagaytay, which are upscale condominiums and houses that are good investments and eventual vacation homes.

“Right now, we want to build a very good relationship with everyone, especially in the industry,” he said. “Sayang, (It is unfortunate) if the brokers will not be able to promote the projects.”

Beacon of strength

Villar, also known as the country’s brown taipan, showed the public once again how he and his team are able to overcome the challenges of the pandemic by pursuing more projects despite the various community lockdowns.

“What we did in the last six quarters, we completed the unfinished houses… We improved our services further… We have improved our property management significantly. We have improved our customer care, and physically, we have improved our model houses and our subdivisions,” he said.

“The more I am amazed by the breadth and depth of our projects. So, I say, we have to share this with our friends,” Villar said.

Villar dubbed the 2nd ViCon as a Beacon of Strength for both the company and its roster of real property agents and business partners who continue to thrive despite the challenges of the pandemic. The event is a follow-up of the first ViCon held last June.

Cutting across all social classes

In urging over 3,000 registered participants during ViCon’s massive virtual recruitment summit, Villar spoke proudly about the Villar Group’s presence in almost all of the regions in the country—from Tuguegarao in the Northern Philippines down to Pagadian in Zamboanga.

“Once you got to know or you get to understand the Villar Group, you don’t need to go far. We have everything – from socialized housing to the most expensive house and lots or lots only,” he said.

He said the Villar Group’s property development covers all segments from lower-middle class to upper class. 

Whether one is looking for house and lots or condominium units, the Villar Group is ready to provide choices for every discerning and practical buyer here and abroad.

“If you look at our subdivisions, you would be impressed. I’m willing to compare our projects with the other developers. Maybe, in the last two years, they were more popular than us because we were focused on low cost housing, but we really have beautiful projects,” he said.

The Villars’ housing developments are synergized with Vista Mall and Starmall as well as its retail stores such as AllDay Supermarket and AllHome, with branches located within or near the group’s subdivision and condominium developments.

“Even our malls are the most beautiful in the Philippines. Even our restaurants and coffee shops, they are the nicest (shops) around,” he said.

“Even our supermarkets and home improvement stores, they are very nice, very pretty, most complete, that is why, I said, we should make them more beautiful. It would be unfortunate if we would be unable to share this with our friends,” Villar added.

Apart from the chairman, Vista Land & Lifescapes Inc. president and CEO Paolo Villar and Rep. Camille Villar also delivered inspirational messages.

Carlo Ople, a digital marketer and content creator; Janette Toral, an e-commerce advocate and Chris Suarez, a content creator and COO of Human Shelter were among the notable speakers during the event.

Top sales managers, known realtors and licensed brokers also shared their success stories to inspire many to join the Villar Group.

Interested individuals may still register at to be part of the Villar Group’s roster of accredited agents, brokers and business partners.