ISO-certified Primehomes breaks ground for Laselva, Capitol Hills

Golden shovels glistened under the morning sun as ISO-Certified Primehomes Real Estate Development Inc. broke ground on the fourth tower of Primehomes Capitol Hills, an urban botanical residential district tucked away in breezy and laid back coveted community in Quezon City. 

The addition of Laselva, which marks the development’s second phase after Larossa, couldn’t have come at a more perfect time, just on the heels of the fast growing company’s latest feat — a much awaited ISO Certification.

This adds another feather in Primehomes’ cap as it continues on its quest to become one of the country’s leading property companies in the country. 

ISO Certified: A testament to quality

Indeed, Primehomes’ ISO Certification is a testament to the company’s unwavering commitment to comply with quality requirements set by international organizations for global standardization. 

The ISO Certification, an accomplishment other organizations can only dream of, is a concrete assurance to clients that the company gives premium importance to the customer journey, which notably includes service and satisfaction.

For customers, this means they are investing in a company that is committed to delivering quality prime products and services.


During Thursday’s groundbreaking ceremony, Primehomes COO Lemuel Dionisio said the company is bullish on the prospects of Laselva because demand for Primehomes Capitol Hills remains strong despite the COVID-19 pandemic. 

Mr. Lemuel B. Dionisio (Chief Operating Officer)

“Despite the lockdowns, despite the pandemic, we were able to achieve significant sales,” Dionisio tells Property Report. 

Laselva is already enjoying brisk sales, with more than 50 percent sales, to think that it was launched just last year.

This feat is due to the company’s track record; its existing developments speak for themselves as residents of the first three towers have seen and experienced the convenience of living in a Primehomes community.

There are quality amenities, lush green pocket gardens, a safe and gated residential district, clean and orderly surroundings and in the time of COVID-19, it has all the necessary health and safety protocols in place. 

Dionisio also shares that among the different developments in Capitol Hills, Primehomes offers the most reasonable price point.

But the uniqueness of Laselva, he says, is the addition of Two-Bedroom units.

Indeed, Laselva features Primehomes’ Living, Breathing Home Series composed of a Studio Premiere, One-Bedroom and Two-Bedroom units. 

Laselva will have its own basement parking and a linear park between the two new towers and a direct access to the Club House. 

Dahlia, the first of two towers to rise of the Laselva series, will feature spacious units complementing the green and peaceful lifestyle that Primehomes wants its residents to experience and enjoy.

Moving forward, Dionisio is optimistic that prospects will remain rosy as the economy slowly reopens.

“We keep on moving and moving and we’re more optimistic now and I am proud to say that sales continue and are going strong,” he says.

Indeed, the groundbreaking is an important development milestone since it marks the start of construction and development of planned structures. 

Arch. Terrence Yu of Visionarch, Mr. Lemuel Dionisio, COO of Primehomes, Engr. Laurencito Tiu of MEC, Engr. Moises Odona of MEC

It is Primehomes’ way of assuring its clients that the promise of continuously providing a better community is being done. 

More importantly, Dionisio says the addition of the fourth tower marks the start of the Phase 2 development of Primehomes Capitol Hills which will include key features such as a linear park, direct access to the community Club House, the parque verde and an al fresco lounge area. 

Go for a site visit

Potential buyers can now enjoy site visits which are safe and hassle-free. Interested clients can book their own sales pavilion to enable them to really see Primehomes’ expanding development. 

One can’t miss the refined design of the new sales pavilion just right along Capitol Hills which highlights the property’s luxurious and serene community. 

The utmost convenience is promised for the Primehomes community from the moment that they step inside the Zuzuaregui gates, unit owners, visitors and potential buyers are welcomed by golf carts that take them around the lush green scenery within the property. 

Going around, visitors will be able to see the budding community life of Larossa residents who can now enjoy the breathable surroundings. 

Primehomes Capitol Hills has indeed redefined community living with its strategic location in Quezon City located near schools, hospitals and commercial areas.

It gives residents the right balance of city life and tranquil breathing space living and perhaps the last few chances of finding a property in the much coveted Capitol Hills address.