Villar: IPO approval, a testament to ALLDay’s resilience amid pandemic

“We have always believed that the Filipino deserves to be able to access a global standard of grocery shopping experience across the country. Given our synergy with the entire Villar group of companies, we are confident in our ability to maximize this as we implement our strategy to grow the AllDay store network to 100 locations by 2026.”

It’s all systems go for AllDay’s initial public offering after the Philippine Stock Exchange and the Securities Exchange Commission  gave their respective nods to the planned market debut of AllDay Marts Inc., operator of AllDay Supermarkets.

Tycoon Manuel B. Villar, Jr. said this is a strong indication of the stability of AllDay, one of the companies of the Villar Group.

“This brings us closer to our vision to bring to the investing public another pandemic-resilient business that continues to rapidly grow amidst the COVID-19 pandemic,” said Villar, also the chairman of AllDay.

Villar thanked government regulators for putting their badge of trust and confidence on AllDay, the fastest growing supermarket chain in the Philippines.

Also dubbed as the country’s leading player in the mid-premium segment, AllDay’s IPO  aims to raise P6.03 billion. Proceeds from the primary shares of up to P5.49 billion will be used by AllDay to strengthen its capital base as it executes its nationwide expansion plan.

100 stores by 2026

AllDay Supermarket continues its expansion push by opening more stores this year.

Bannering a global standard that provides Filipino consumers with an elevated and modern grocery shopping experience built on a foundation of premium in-store experiences and innovative consumer solutions, AllDay Supermarket will be expanding its presence in Metro Manila with new locations in Mandaluyong and Sucat.

These stores are in addition to the four stores that AllDay Supermarket has opened so far this year—Talisay, Bacolod, Cauayan, and Sto. Tomas.

AllDay Supermarkets will open 10 more stores in 2022 to grow its network to 45 by the end of the same year. AllDay aims to have 100 locations nationwide by 2026.

PSE president and CEO Ramon Monzon said the local bourse is happy to welcome AllDay in its roster.

“We are pleased that we will be welcoming AllDay Marts as an addition to our roster of listed firms and we are glad that it chose the equities market to raise capital for its financial requirements and expansion plans,” Monzon said.

Alvin Arogo, vice president and head of research of Philippine National Bank (PNB), is also optimistic about the stock market and AllDay’s IPO prospects.

“We just entered the ‘Ber’ months where the mood is typically upbeat as we head into the consumption-driven holiday season,” Arogo said.

PNB Research expects the Philippine Stock Exchange index (PSEi) to finish at 7,490 to 8,100 this year on expectation that the relatively low yield environment will allow earnings multiples to remain elevated.

AllDay tapped PNB Capital and Investment Corp. as sole issue manager for the transaction.  PNB Capital, BDO Capital and Investment Group, and China Bank Capital Corp. were picked as joint underwriters and joint bookrunners. The offer period is slated on Oct. 18 to 25, and the listing is set for Nov. 3.

Global standards

“We have always believed that the Filipino deserves to be able to access a global standard of grocery shopping experience across the country. Given our synergy with the entire Villar group of companies, we are confident in our ability to maximize this as we implement our strategy to grow the AllDay store network to 100 locations by 2026,” Villar said.

Expanding reach offline and online

To complement its premium store experience, AllDay Supermarket operates its own e-commerce platform through The site provides a responsive, secure, and fast online shopping experience.

The platform recently migrated to a progressive web application (PWA) format which allows for improved functionality and usability for customers, regardless of whether they use desktop computers, mobile phones, or tablets to access the website.

The same e-commerce platform utilizes the full AllDay Supermarket physical store network as last-mile fulfillment centers, expanding each store’s catchment area and capability to serve customers. This e-commerce capability is fully-integrated into the new generation of AllDay Supermarkets.

“AllDay will always place importance on innovation, especially in our objective of transforming the local supermarket landscape,” said Camille Villar, president of AllValue and vice chairman of AllDay Marts.

“Digital transformation is of utmost importance, especially in the retail industry. With the increasing adoption of online shopping among Filipinos, we have integrated e-commerce as part and parcel of how we expand our store network. We have already established an elevated in-store customer experience for the brand. Now, we want to ensure that the same experience translates to our online grocery shopping—especially to our new areas of expansion,” she added.

33 locations nationwide

Since its incorporation in December 2016, AllDay Supermarket has grown its store network to 33 locations across 25 cities and municipalities across the country.

AllDay Supermarket is present in the following locations: Shaw (Mandaluyong), Cerritos Mart (Cavite), Ponti Mart (Cavite), Tierra Mart (Cavite), Taguig, Sta. Rosa (Laguna), Bataan, Kawit (Cavite), Molino (Cavite), Las Piñas, Global South (Las Piñas), Libis (Quezon City), Gen. Trias (Cavite), Tanza (Cavite), Evia (Las Piñas), Alabang (Muntinlupa), Dasmariñas (Cavite), Malolos (Bulacan), North Molino (Cavite), Imus (Cavite), Vibal (Cavite), Silang (Cavite), M1 Annex (Las Piñas), Sta. Maria (Bulacan), Pampanga, Naga, Cabanatuan (Nueva Ecija), Santiago (Isabela), Cauayan (Isabela), Sto. Tomas (Batangas),  Iloilo, Talisay (Cebu), and Bacolod.


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