Anchanto, a B2B SaaS company offering an e-commerce automation and logistics platform to SMEs in the Philippines, is optimistic on growth prospects in the country.
“We decided to explore the Philippine market and realized that our platforms had the potential to impart much needed stability. And soon after meeting with a few prospects, we were absolutely certain that our technology could answer the needs and challenges faced by businesses looking to scale their e-commerce operations. We moved swiftly after that, and setup our local office operations in Manila across multiple verticals and hired a local workforce,” said Anchanto co-founder Abhimanyu Kashikar.
As consumers, Filipinos are extremely tech-savvy, and open to exploring new experiences, and are quick decision makers.
“With almost 74 percent population comprising of majority youngsters using the internet, Filipinos are very much inclined toward local brands and they do not shy away from trying varieties,” he said.
Anchanto platforms are built to enable businesses to streamline and manage their end-to-end e-commerce operations across multiple channels, regardless of the size of business.
“Due to their highly stable and scalable nature, our platforms are capable of catering to all types of businesses- right from SMEs to enterprises managing massive order volumes,” Kashika said.
With Anchanto’s modern software architecture platforms in place, SMEs are able to enjoy ease of operations, boost the bottom line and perform more with their existing teams and assets.
As Anchanto platforms have 100+ ready integrations with key e-commerce ecosystem players including many fulfillment providers and last-mile carriers, Filipino businesses are able to outsource their e-commerce logistics operations without having to make heavy IT investments.
Kashika said that for e-commerce businesses, the need of the hour is to digitize data, information and processes so that they can do more than what they do today, but at a much-reduced cost and in less time.
“Digitization also ensures real-time visibility across operations and workflows. Offline retailers need to start moving towards e-commerce if they haven’t already taken the first step. But before this, they need to clearly understand what they need to get the maximum benefit out of this move. We have seen many businesses, even the big ones, misjudging the potential of e-commerce and shying away as they couldn’t get the execution right, “ Kashika said.
Moving forward, he said, the pandemic will not go on forever, and ‘technology adoption’ will be the most important factor that will determine the direction of the market once it is over.
“Businesses that have the right technology will be able to have precise visibility over their cashflow and accurate predictability over their sales,” he said.