During these turbulent times, Robinsons Land Corp. (RLC) continues to do what it can despite the uncertainties brought about by the pandemic. After launching a new residential brand, RBC recently unveiled a new digital video featuring brand ambassador Heart Evangelista.
Held last February 2021, the launch allowed the brand to fully introduce its offerings to the public while also following strict safety protocols. Expressing her gratitude toward the trust RLC Residences has placed in her, Heart gushed over how the event prioritized the health and safety of those involved while providing a worthwhile experience, “I felt so safe, and it was so good to see people in person.”
This launch highlighted RLC Residences’ commitment to providing wonderful experiences for their customers and for the public—a tradition they’re able to continue during the pandemic using their virtual platform allowing interested customers to virtually interact with their different residential offerings.
What Heart wants
The industry giant clearly showed its adaptability through the virtual interview with Heart led by host Issa Litton. “Selecting endorsement is a very personal experience for me,” Heart said on her decision to partner with RLC Residences above all other developers. “If I see myself using it and enjoying, if I delight in the experiences that a product gives me, that is a major thing.”
For Heart, a brand’s credibility is an important point in her selection process. “This is a brand that carries with it a lot of heritage,” she said, referring to RLC Residences’ parent company, Robinsons Land Corporation, and their 30-year long history in home and community building. “In a world full of uncertainties, you must always take into consideration the track record and stability of the business you are trusting your hard-earned money with.”
What cemented the decision in her heart, however, was rather simple in the end. “It’s all encapsulated in its tagline Raise, Live and Connect.” For Heart, RLC Residences raised the game because of the design and workmanship of their buildings. She loves how she and others can live smart and be productive no matter which of the residential offerings they choose, and lastly, Heart loves that each residential development allows their residents to connect with their loved ones.
Heart—beauty and beyond
Although Heart is quite used to seeing her face smiling from numerous magazine spreadsheets promoting fashion and beauty products, she confesses that beauty goes beyond that. “This time I’m promoting beautiful buildings,” she laughed. “But I see myself promoting ‘beauty’ pa din naman.”
At her core, Heart appreciates beauty not just for beauty’s sake but beauty in all things and for others. Teasing that she has plans to release something regarding her purchase of a RLC Residences unit, she added, “For me, if you come home to beautiful and well-designed spaces, if you have impressive and world-class amenities, spaces that let you live your passions, condos that have smart home features and work from home spaces, what else could you ask for?”