SMDC lists properties on Lamudi

Top real estate firm SM Development Corp. (SMDC) is the latest company to partner with property listing platform Lamudi Philippines.

In a statement, Lamudi welcomed the partnership with SMDC, which is aimed at expanding the real estate firm’s market reach further and accommodate buyers’ demands in the new normal.

“During the pandemic, we’ve discovered the power of online selling. Our sales come both from our physical broker network and also through the internet,” SMDC President Jose Maric Banzon mentioned in the latest episode of Lamudi’s On the House: Small Talk with Big Bosses.

Based on Lamudi’s trend report published last May, there was a 31 percent increase in site visits from returning platform users from March to April 2020. This suggests that those who were thinking about real estate before the enhanced community quarantine (ECQ) gave property purchase a more serious thought during the ECQ.

“SMDC recognizes the importance of strengthening online presence to accommodate the needs of buyers in the time of the pandemic, especially since a significant portion of the market has gone digital. It is turning to online listings, as community quarantine measures are still in place, limiting physical property showings,” Lamudi said.

Apart from responding to the new-normal of property search, Lamudi said the partnership also aims to connect SMDC to the overseas Filipino workers (OFW) market better.

“Through SMDC’s partnership with Lamudi, property seekers abroad can easily find SMDC projects on the platform. They can have all the information they need for investment decisions, from prices to amenities to locations, and even neighborhood ratings,” Lamudi said.

Meanwhile, Banzon added that SMDC has allotted funding to agents overseas in order to create interactive websites and a 360-degree view of showrooms.

“What we want is for the website to sell the Philippines, sell real estate in the Philippines, and give the potential buyer the capability to do the transaction through the internet,” Banzon said.

Lamudi emphasized that with these online technologies, OFWs can experience the feel of the home they’re eyeing to buy even though they’re miles away.