Impressive potential growth in Visayas and Mindanao

Many retailers have been eyeing business ventures located in the regions of Visayas and Mindanao — particularly in the capital cities where existing and new players are driven by the regions’ continuous economic growth and higher consumer spending.

Likewise, investors prefer doing business in the VisMin area for its promising infrastructure development and retail industry, which are among the key business sectors that translate viable and dynamic economic growth.

Wilcon Depot, the Philippines’ leading home improvement and construction supply retailer, sees it as the perfect time to look beyond and improve its business opportunities in the area. In its provincial store expansions, the homegrown giant retailer has established its retail branches and continues to flourish.

The retailer first entered Mindanao in 2002 and established its first provincial store in Matina, Davao, followed by a series of store openings in Butuan City, Agusan del Norte; Cagayan de Oro, Misamis Oriental; Boalan, Zamboanga City; General Santos City; Panacan, Davao; and Opol, Misamis Oriental.

Meanwhile, Wilcon has opened its Visayas stores in the cities of Talisay and Mandaue in Cebu, Bacolod-Talisay City, Negros Occidental; Jaro, Iloilo; Tacloban, Leyte; Sta. Barbara, Iloilo City; and Manduriao, Iloilo City.

With the company’s commitment of helping every Filipino all over the country build, improve, and refine their homes for a sustainable and comfortable life by offering top-notch home building and improvement needs and excellent customer service, Wilcon Depot continually recognizes the importance of training its employees to become more highly qualified and skilled workers.

Wilcon makes it part of its mission to develop its employees’ skills and capabilities to allow them to perform their jobs excellently. Given that principle, Wilcon believes that when employees are properly and efficiently trained, it will directly transcend the company’s growth and success.

Last Jan. 26 and 28, Wilcon conducted its annual seminar in Cebu City, gathering all of its retail managers from the Visayas and Mindanao region. The seminar served as an avenue for the company to effectively discuss the latest industry topics, including new trends in retailing; the evolving and diverse market in brick-and-mortar and online retail to engaging the tech-savvy consumers; and improving the company’s initiatives to provide better customer experience.

This year’s conference, the Wilcon sales kickoff conference 2020 carried the battlecry “I am a CX H.E.R.O.” I’ve shared in my previous issue, CX stands for customer experience.

As the keynote speaker for the annual conference, I talked about the importance, benefits, and how-tos in delivering excellent customer experience. During the panel discussion, I was joined by Matimco president Charlie Liu, PIID chairman architect James Jao, partner and chief channel marketing strategist of Mansmith and Fielders, Inc. Emilio “Bong” Macasaet III, and US-certified Neuroscience coach Ben Ampil.

Today, customers love and trust the companies that are able to give them extremely personalized customer experiences. Wilcon identifies that implementing and delivering a great customer experience achieves higher customer satisfaction rates. With this, Wilcon is committed to meet their valued customers’ needs on a long-term basis through innovation by coming up with new ideas to excite more homeowners and builders. And with its goal to develop and deliver globally-competitive customer experience, Wilcon commits to harness its employees’ potential by training all of them to be CX HEROes, which means Wilcon focuses on producing high-performing, excellent, reliable, and omnipresent employees.

As the top-of-mind construction and home retailer, this philosophy of providing customer satisfaction and delight will be true to the heart of each Wilcon employee.

Looking into greater possibilities, Wilcon is certain that the Visayas and Mindanao regions have comparable and impressive potential to Metro Manila when it comes to growth and expansion. As the company intends to bring the best and top-quality home improvement and building needs and offer the utmost customer experience and excellent shopping services to all of its valued customers, Wilcon Depot launches its #flyinghighto100 store expansion campaign, where Wilcon aims to have 100 Wilcon stores nationwide by 2025 as a fulfillment of its mission to establish its retail outlet to every key city and locality across the country.

In conclusion, let me quote this statement from Chad Boonsupa of Vivino from his interview in Voxpro Studios podcast series, “As we look to the future together, my message to those of us that share this customer experience role around the world is that you don’t have to be a Fortune 10, 100, or 500 to have a repeatable and scalable customer experience. CX really has to be at the heart of the strategy. And one of the keys to that great customer experience is simply having a very honest approach.”