Behind the Scenes: The Brushstroke Creatives Experience

If you’ve been to The Designery, a bespoke design previously located in Ortigas and is now in BGC, you’ve firsthandedly seen its interior design ideas hinged on modern and upscale themes. The innovative hub is actually a showroom of Brushstroke Creatives, which operates under Union Inks and Graphics Philippines, Inc. and is a member of the Primer Group of Companies.

Established in 2005, Brushstroke Creatives is a full-scale print and cutting service provider operating under Union Inks and Graphics Philippines, Inc. and is a member of the Primer Group of Companies. Over a decade later, Brushstroke Creatives continues to redefine the industry as it constantly pushes the boundaries in pursuit of infinite possibilities in digital printing and cutting solutions.

Initially catering to its sister companies’ window displays and marketing collaterals, Brushstroke Creatives has evolved to be the creative force behind some of the most eye-catching and impressive installations as seen in various commercial spaces, events, and trade shows, and has expanded its market from retail and advertising to restaurants, offices, BPOs, real estate, interior design, and other architectural projects.

To date, its roster of clients include brands under the Primer Group of Companies, Uniqlo, PLDT, Smart, Rustan’s Supermarket, SM, Shopwise, Harlan & Holden, Sutherland Global Services, Robinsons, JPM, RCBC, Homme et Femme, Guess, Vista Land, Samsung, Happy Skin, All Day Supermarket, Ministop, Heima, Esencia Day Spa, Cinnabon, Aranáz, Rock Robins Design Studio Co., Heineken, Ajinomoto, and Bad Bird, among others.

In line with its commitment to achieve new heights, the company recently unveiled its new and expanded warehouse and showroom in Parañaque City. Last March 27, it hosted a full-day open house event titled “Behind the Scenes: The Brushstroke Experience,” which gathered media personalities and potential clients. As the name of the event suggests, the launch ultimately aimed to engage guests with an exclusive and experiential journey through every single stage of Brushstroke Creatives’ production process.

Avery Dennison, Brushstroke Creatives’ partner supplier, discusses his company’s products.
General Manager Agree Ferrer giving his Welcome message

Sakura digital laser engraver

Fabrication signage station

The Brushstroke experience

To kick-off the event, the company’s Timeline Wall was unveiled. A visual timeline executed in the form of an impressive wall installation; the Timeline Wall details the milestones of Brushstroke Creatives over the span of 14 years.

These included the company’s expansion of services in 2007. In that same year, Brushstroke Creatives received its ISO 2015 certification from SGS. In 2010, the company expressed a more aggressive commitment to innovation and sustainability as it invested in state-of-the-art printing and cutting machines as well as measures that embodied green printing and eco-friendly solutions.

2012 also proved to be a significant year as the company opened its very first showroom at the Mall of Asia. During the same year, the company won the HP Digital Print Excellence Award for Vehicle Graphics and Outdoor Advertising Category. Consequently, the company was invited to talk and share their story of success at the HP Latex Summit in Thailand.

In pursuit for continuous innovation, the company expanded its employees from 20 in 2005 to 150 employees in 2019. And apart from being the recipient of another HP Digital Print Excellence Award during the same year, the company opened The Designery dedicated exclusively to interior design.

Fast-forward to today, Brushstroke Creatives’ latest feat include its range of cutting-edge services that move beyond the conventions of printing such as the Easy Fabric Display System and the B-lock. The former is comprised of fabric-dressed frames that click while the latter is made up of aluminum frames that can be dressed in other materials aside from fabric. The company has also begun to introduce the use of LED curtains, an LED display system that is 70% transparent and can be used for window display and event launches.

Fabric lightboxes

LED curtain

A masterpiece in progress

During the event, Brushstroke Creatives invited select clients who shared their unique stories about their experience with the company. Afterwards, the guests were toured around the company’s warehouse. Operators demonstrated how each one of the machines worked and showed guests the finished outputs.

The third and final phase of the event was the reveal of the showroom, an expansive area within the company’s warehouse, which houses vignettes of the company’s past projects as well as installations of its various services. Inside the showroom, guests got a firsthand look at the Designery’s lounge, award display, wall accent area, and LED curtain display.

Brushstroke Creatives’ transition to a bigger warehouse is reflective of its growing status as a leading service provider in the field of innovative printing, cutting, and creative installations.

“As we strive to be the top-of-mind choice for clients in need of superb marketing and interior design solutions, Brushstroke Creatives will continue to explore the infinite possibilities; the best view comes after the hardest climb!” said Agree Ferrer, GM of Union Inks and Graphics Philippines, Inc.

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Brushstroke Creatives is a member of the Primer Group of Companies, an ever-expanding retail and distribution company of the world’s top and premium consumer brands.