Filipinos and festivals are bundled together. With over 7,107 islands, each with unique culture and tradition, it’s no surprise that the Philippines celebrates over 40,000 festivals every year.
Commencing a year of merriment are three of the grandest celebrations in Visayas, which happens every January in honor of the Child Jesus or Santo Niño. Aklan’s Ati-Atihan Festival and Cebu’s Sinulog festival were both held simultaneously last January 20 while Iloilo’s Dinagyang Festival took place on January 27.
Camella, the country’s largest homebuilder and Vista Land’s flagship brand, joined the celebration as it launched Camella Caravan. The special project, which is slated to run the entire year, is set to elevate the overall experience of locals and festival goers and amplify happenings with special offers, sponsorships and participation. The caravan also aims to achieve the company’s goal to actively help contribute vibrancy to local tourism industries.
“For 2019, Camella seeks to further champion community pride among its stakeholders by highlighting the beauty of its communities, and at the same time, by promoting local tourism industries, the people and their culture,” Camella Visayas Division head Rochelle Alpasan said.
“Camella Caravan is more than just driving brand visibility. It’s a crucial instrument to achieve our long term goals as a housing brand. Through this project, we are happy and delighted to be part of such lively, meaningful festivities that celebrate Filipinos’ profound beliefs, diverse roots and rich heritage,” Alpasan added.
During the recent Camella Caravan in Visayas, clients who availed and made home reservations in any of the Camella properties in Cebu, Aklan and Iloilo enjoyed exciting freebies and various special housing promotions, including grocery packages, free tiles and free bank charges to an outright discount as much as P200,000.
In Aklan, Ready For Occupancy house units were also offered at a five-percent discount. Camella merchandises such as fans, keychains, tote bags and “Esang” stuffed toys were also given away to lucky winners of exciting games lined up at the Camella booths.
“Camella Caravan is just one of the many special projects that Camella has lined up for this year. Local authorities and the people can expect more from Camella Caravan in the following festivals and events because we plan to make this a bigger, better project that everyone can look forward to,” Alpasan shared.
In Visayas, Camella has established almost 20 house and lot developments. It has built over 500,000 homes in 47 provinces and 145 cities and municipalities in the country.