Every city holds a place that reminds travelers what comfort truly feels like. Not the polished luxury of grandeur, but a quieter and more genuine sense of welcome—like the kind that feels instinctively Filipino. In Quezon City, a new landmark is bringing this spirit to life, reinventing hospitality that feels modern yet deeply rooted in local warmth.
A new story of hospitality
There is something quietly remarkable about the way Filipinos care. It is gentle yet deliberate, grounded in sincerity rather than display. Boutique developer Keyland Corporation delivers this into a new realm with Alino New Manila, a 20-storey four-star hotel that signals the company’s first step into the hospitality scene.
Located along E. Rodriguez Sr. Avenue in Quezon City, Alino New Manila is the inaugural property under Alino Hotels, a brand born from the phrase “Alagang Filipino.” Its philosophy is built on malasakit—the deeply Filipino instinct to ease another person’s burden. In travel, this translates to comfort that is not just well-appointed, but genuinely felt.
Thoughtful location
Standing across St. Luke’s Medical Center, the hotel occupies a place that has long been connected to history and progress. New Manila, once home to grand postwar estates and old film studios, has become a neighborhood that quietly bridges heritage with modern movement. Guests can easily reach Ortigas, Makati, and Bonifacio Global City (BGC) via the Skyway, putting Alino New Manila near business districts and family communities.
This location naturally attracts a diverse mix of guests, like families visiting loved ones at St. Luke’s, professionals on long assignments, medical travelers, and young locals looking for a weekend of calm in the city.
Comfort designed with intent
Alino New Manila’s 128 rooms are arranged with understated sophistication, offering room categories that range from Essential Twin to Premier Suite. Each is fitted with thoughtful details such as high-speed WiFi, a 55-inch television, a microwave, and an electronic safe. A Healthcare Room, equipped with a HEPA air purifier and hospital-grade cleaning materials, caters specifically to those who need a more sanitized environment while staying close to the hospital.
Shared spaces echo the same sense of balance with a sunlit outdoor pool, a compact gym, and flexible function rooms that accommodate intimate events. Even the laundrette, a humble yet essential convenience for long-stay guests, reflects how Alino approaches hospitality—quietly attentive and never excessive.
The refined flavors of home
Culinary experiences at Alino New Manila unfold through Kutchara, its all-day dining restaurant led by Executive Chef Rexsan Abarquez. Kutchara reimagines Filipino cuisine with freshness and respect, presenting dishes such as Kinilaw na Tanigue cured in suka sa niyog and calamansi, Kansi at Baka with batwan fruit, and Whole Inasal na Manok marinated in calamansi and lemongrass. Each plate tells a story of memory and reinvention, a taste of home expressed with modern grace.
Building a culture of care
Beyond its guest experience, Alino Hotels sees itself as a place of growth for its people. It aims to nurture future leaders in the hospitality industry by providing a foundation built on professionalism and empathy. At the helm is General Manager Lady May Elegado, whose two decades of local and international experience embody the kind of leadership Alino hopes to cultivate—competent, compassionate, and distinctly Filipino.
A vision unraveling
For Keyland Corporation, Alino New Manila represents a milestone and a message that hospitality can be world-class and rooted in care. The hotel signals the company’s expansion into lifestyle-driven developments, guided by the Alino brand promise of Care in Every Detail.
Through this first hotel in its management, Keyland is not merely diversifying its portfolio, but is also shaping a new kind of hospitality—one that reminds guests what it feels like to be cared for in the most Filipino way possible.
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