GROHE, a global leader in complete bathroom solutions and kitchen fittings, is set to make a striking return to Milan Design Week 2025 with an immersive showcase at one of the city’s most storied venues—The Garden Senato. Located at Via Senato 14 in Milan’s prestigious fashion district, this historic garden seamlessly blends classic charm with contemporary design, making it the perfect backdrop for the highly anticipated GROHE Aqua Gallery.
Following the resounding success of its award-winning GROHE SPA installation at the Palazzo Reale during Milan Design Week 2024, the brand will once again push the boundaries of design and innovation with an engaging exhibition from April 8 to 13, 2025.
“Guided by GROHE’s brand purpose of ‘Pure Joy of Water,’ our design philosophy, and Fuorisalone 2025’s theme of ‘Connected Worlds,’ we’ve curated a unique exhibition that offers compelling insight into the innovation, design, and development of our products,” said Patrick Speck, Leader, LIXIL Global Design EMENA.
A celebration of function, form, and impact
At the heart of the GROHE Aqua Gallery is an exploration of the brand’s signature approach to design, showcasing products that embody both efficiency (Function) and artisanal craftsmanship (Form) while delivering meaningful water experiences (Impact). Through thoughtfully curated spaces, visitors will witness how GROHE’s cutting-edge solutions create a seamless connection between humans, water, and the environment.
“Design plays a crucial role in linking various aspects of our lives. It requires a deep investigation, analysis, and understanding of people’s needs, culture, and traditions, as well as the exploration of the natural environment and the advancement of technologies. The GROHE Aqua Gallery reflects the brand’s commitment to shaping a future where design, functionality, and responsibility coexist in perfect harmony, crafting the products and experiences that enable people to experience ‘Pure Joy of Water,’” Speck added.
Merging sustainability with innovation
Conceived by the in-house LIXIL Global Design and Brand Identity team, the installation seamlessly integrates indoor and outdoor elements, creating an immersive gallery experience. Within the serene confines of The Garden Senato, guests will find the Aqua Atelier—a space for reflection and artistic expression through the creation of an Aqua Poem.
Further emphasizing GROHE’s dedication to sustainability, the adjacent Aqua Bar serves as a compelling statement on environmental responsibility. Constructed from recycled bottles, it highlights the urgent need to reduce single-use plastics and address water pollution. As a brand committed to ecological water enjoyment, GROHE offers practical solutions such as advanced water filtration systems, reducing the dependence on disposable plastic bottles and paving the way for a more sustainable future.
Experience the GROHE Aqua Gallery firsthand
Architects, designers, and visitors will have the opportunity to explore the GROHE Aqua Gallery at The Garden Senato during Milan Design Week from April 8 to 13, 2025. The installation will be open to the public at the following times:
April 8-9: 10:00 AM – 7:00 PM CET
April 10: 10:00 AM – 4:00 PM CET
April 11-12: 10:00 AM – 9:00 PM CET
April 13: 10:00 AM – 6:00 PM CET
On April 7, an exclusive preview will be held for media from 11:00 AM to 6:00 PM CET.
For more information about GROHE, visit https://www.grohe.ph/en_ph/ or follow GROHE on Instagram (@grohe_ph) and Facebook (grohephilippines).
#PropertyPR
#MediaRelease
