Homegrown retailer from Malaysia, MR D.I.Y. Group (M) Berhad has done it again, emerging a winner at this year’s World Branding Awards. By winning the coveted Brand of the Year in Retail – Home Improvement Category 2020-2021, it marks the first time a home improvement retailer has won this distinguished award for three consecutive years.
“What a way to end the year with such amazing news!” said MR D.I.Y. Group VP of marketing Andy Chin. “2020 has been a challenging yet rewarding year for all of us at MR D.I.Y. We feel incredibly fortunate to win this prestigious award for the third time in a row. This year’s win is a testament of our employees’ unwavering commitment, hard work, and dedication toward our vision of becoming the market leader in the home improvement retail industry.”
“Following the public online voting conducted by the World Branding Forum, winning this award is also proof of the public’s trust toward MR D.I.Y. as their preferred brand of choice. We cannot thank you, our customers, enough. These are trying times where many households are concerned about their finances, and I want to take this opportunity to tell everyone that MR. D.I.Y. is here for you. As a homegrown brand, we are committed to continuously bring more value and convenience to our customers nationwide, in line with our motto of ‘Always Low Prices’,” added Chin.
The World Branding Awards is an annual black-tie ceremony organized by the World Branding Forum, a global non-profit organization dedicated to advance branding principles for the benefit of customers and the branding community. The Awards honor and celebrate some of the best global and national brands for their work and accomplishments. Three streams judge the nominees, namely Brand Valuation, Consumer Market Research, and Public Online Voting.
This year’s awards ceremony will be held at Kensington Palace, UK on March 11, 2021. With previous ceremonies taking place in Vienna, New York, and Paris, this will be the 11th Awards hosted by the World Branding Forum.