PHirst Park Homes, Inc. (PPHI), a subsidiary and the first-home business segment of Century Properties Group, Inc. (CPGI), has officially stepped into Mindanao, marking a milestone with the launch of PHirst Park Homes Gen San, a P5.3-billion development that promises to bring quality, community-centered living to General Santos City. The grand unveiling on February 21, 2026, highlighted the project’s lifestyle-forward vision, designed to resonate with the city’s proud reputation as the Home of the Champions.
Built for champions
Themed The Champ Life, the launch event brought together Century Properties and PHirst Park Homes’ key executives, valued partners, and prospective homeowners eager to explore the newest addition to the PHirst portfolio.
“We are proud to reinforce the champ life in General Santos City through PHirst Park Homes Gen San. This development is a testament to our commitment to enriching the lives of more Filipinos with quality homes and community,” PPHI President Ricky M. Celis said. “Our vision extends beyond homeownership; it is about fostering a sustainable, thriving community where every family can prosper and contribute to a champion-driven community.”
The development spans 23.7 hectares in Baluan, strategically positioned near commercial hubs and major transport routes, prioritizing convenience for daily living and long-term value appreciation. With a P3-billion capital expenditure allocated, PHirst demonstrates strong confidence in General Santos City’s growth trajectory and its potential to meet the region’s rising housing demand.
Designed for every stage of life
PHirst Park Homes Gen San will offer more than 2,400 homes across a variety of models tailored to different lifestyles. The show village and model homes presented during the event provided a first glimpse of the community. The Amani townhouse, covering a 36-sqm floor area on 44–60 sqm lots, is suited for individuals, young couples, or starting families looking for practical, efficient living. For growing families, the Dua model offers 48 sqm of floor space on a 77-sqm lot, featuring flexible layouts, additional bedrooms, and ample storage.
All units come fully finished and move-in ready, with fitted kitchen cabinetry, tiled floors, pre-installed plumbing and electrical connections, and secure perimeter fencing, providing a practical, safe, and sustainable home environment for residents.
Elevating everyday living
The community’s amenity offerings are designed to support holistic living. Residents can enjoy a clubhouse, basketball court, and swimming pool for recreation and relaxation. Concept-driven features such as Paw Park for pets, Linear Park for active lifestyles, Outdoor Cinema for shared entertainment, and WiFi nodes for remote work and learning further strengthen PHirst’s commitment to modern, connected living.
A nationwide vision
PHirst currently manages 32 active projects nationwide, from Cavite to South Cotabato, delivering homes that reflect the brand’s pillars of Complete Homes, Conceptive Amenities, Connected Essentials, and Convenient Selling & Buying Experience. With PHirst Park Homes Gen San, the brand continues to build not just homes, but communities where Filipino families can dwell, create, and thrive.
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