Opening after opening…
Maybe our customers may think that we never tire of opening new stores. That is a fact. It is part of the never-ending cycle and commitment to reach every Filipino across the country. Being accessible is an essential first step in our self-proclaimed mission to give the best options and solutions to every Filipino builder and homemaker.
We have anchored and mirrored this solid commitment in our “Tatag Wilcon: Breaking Barriers” Sales Kick-Off.
In fact, as we begin the year, our focus is on January—kicking off strong with the back-to-back opening of three new Wilcon Depot stores: two in Cavite and one in Pampanga. This momentum is more than a milestone. These openings signal the start of Wilcon’s continuous expansion for the year.
In Cavite, a province we have long recognized for its dynamism and economic progress, we proudly strengthen our footprint with two new stores. Wilcon Depot Carmona on January 23, 2026, marks our 9th store in Cavite, highlighting the province’s importance in our growth strategy. True to Wilcon’s enduring promise, the Carmona store delivers not only a wide selection of quality products but also exceptional service—ensuring that homeowners and builders can bring their projects to life with confidence.
Just as significant is the opening of the 10th Wilcon Depot Salawag store, which officially welcomed customers on January 30—the same date as our Pampanga store opening. This new branch inspires fresh building possibilities and supports local development. It joins our existing locations in Naic, General Trias, Bacoor, Silang, Kawit, Paliparan, Pala Pala, Tagaytay, and the newly opened Carmona branch. Each new store reinforces our mission to provide Caviteños with greater access to high-quality, reliable, and innovative home improvement solutions.
Beyond expanding access to our offerings, these Cavite stores also contribute meaningfully to the local economy. They create employment opportunities, support nearby businesses, and strengthen Wilcon’s partnership with the communities we serve. Growth, for us, is always purposeful and inclusive.
Our expansion continues in Central Luzon as we open Wilcon Depot Angeles, our sixth store in Pampanga. This new branch joins our established locations in Dolores, San Fernando; San Nicolas, San Fernando; Mexico, Pampanga; Dau, Mabalacat; and Lubao, Pampanga—our historic 100th store. Pampanga remains a vital region for Wilcon, known for its skilled workforce, thriving industries, and strong culture of building and entrepreneurship. The Angeles store allows us to serve more Kapampangans better by bringing trusted brands, comprehensive product selections, and dependable service closer to where they live and work.
These three consecutive store openings demonstrate Wilcon Depot’s readiness to meet the growing demands of a rapidly developing Philippines. They also reflect our long-term vision, which is to be present where growth is happening and to grow alongside the communities we serve.
Back-to-back-to-back store openings are not achieved by strategy alone—they are the result of a collective effort. As Steve Jobs once said, “Great things in business are never done by one person, they’re done by a team.” At Wilcon, this belief is deeply ingrained in our culture. Every new store comes to life through the dedication, coordination, and shared purpose of our people across all levels of the organization.
And I believe that these openings mark just the beginning of Wilcon’s continuous expansion this year—strong, steadfast, and moving forward together as Tatag Wilcon.
So, as Wilcon moves forward, we remain focused on opening more stores, creating more opportunities, and strengthening our commitment to supporting the Filipino aspiration of building better homes and more meaningful spaces.
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