Pueblo de Oro builds momentum with new communities in the booming Visayas region
Once regarded merely as the gateway to the Visayas, Cebu is now transforming into the South’s foremost Gateway to Growth Hub—an island where infrastructure, investment, and inspired living converge. Its rise as a business and residential powerhouse continues to attract investors, families, and retirees seeking both opportunity and lifestyle.
According to the Philippine Statistics Authority, Central Visayas posted a 7.3% GDP growth in 2024, outpacing the national average and reaffirming Cebu’s position as the economic engine of the South. Anchored on robust IT-BPM, manufacturing, and tourism industries, the island remains the top investment destination outside Metro Manila, supported by a skilled workforce and a strong infrastructure backbone.
Connectivity Driving Growth
Cebu’s infrastructure renaissance has further elevated its accessibility and appeal. The Mactan-Cebu International Airport (MCIA) handled more than 11 million passengers in 2024, with an ongoing runway expansion projected to raise capacity to 18 million annually. Meanwhile, the Cebu-Cordova Link Expressway (CCLEX)—the country’s longest sea-crossing bridge—now links Mactan directly to mainland Cebu, drastically reducing travel time between business districts and residential communities.
These improvements, coupled with continuous upgrades along the South Road Properties (SRP) and the Cebu South Coastal Road, have unlocked new growth corridors extending to Talisay, Naga, and Carcar—fueling investment and livability beyond Metro Cebu.
Southern Cebu: The New Lifestyle and Business Belt
The transformation of southern Cebu is redefining modern living in the region. Carcar City, in particular, has become a relocation hotspot for working families and retirees drawn to its mix of affordability, accessibility, and suburban charm.
Pueblo de Oro Development Corporation (PDO), a member of the ICCP Group and one of the country’s most trusted township developers, is helping shape this transformation. The company recently expanded its footprint in Cebu with Pueblo de Oro Townhomes Carcar, a 10-hectare modern Asian-inspired community in Barangay Can-asujan. Designed for comfort, practicality, and long-term value, the project will feature over 900 house-and-lot units ideal for growing families.
“Cebu is a strategic growth market for us,” said Prim Nolido, President and COO of Pueblo de Oro. “We’re investing in communities that meet the evolving needs of Filipino families—homes that are accessible, well-designed, and integrated into the region’s economic fabric. Our projects in Carcar and Lapu-Lapu are just the beginning.”
Mactan: Modern Living by the Sea
Further north, Pueblo de Oro Townscapes Mactan, a 30-hectare township in Barangay Babag 2, Lapu-Lapu City, exemplifies the company’s vision for self-contained, mixed-use communities. The development integrates residential enclaves such as Park Place, Park Place II, and La Aldea del Mar, with the newly opened Pueblo de Oro Townsquare commercial strip. Future phases include Pueblo de Oro Storeys, a mid-rise condominium designed for modern urban living close to Mactan’s economic zones.
A Hub of Opportunity and Investment
The strong fundamentals behind Cebu’s rise make it an ideal location for both homeowners and investors. According to Colliers Philippines, nearly 70% of Cebu’s residential sales in early 2025 came from the affordable to mid-income segment, driven by remittance-backed households and local investors.
As Pueblo de Oro marks its 30th anniversary, the company continues to build on its “Legacy of Gold, Future in Green” philosophy—developing sustainable, high-quality communities from Luzon to Mindanao. With its award-winning projects in Batangas, Cagayan de Oro, and Pampanga, and its expanding presence in Cebu, Pueblo de Oro strengthens its reputation as a developer of thoughtfully planned, future-ready communities.
Cebu: From Gateway to Growth Hub
Cebu’s evolution tells the story of a region on the rise—where business, connectivity, and quality living align. With world-class infrastructure, thriving industries, and thoughtfully designed communities like those of Pueblo de Oro, Cebu stands as the South’s true Gateway to Growth Hub—a place where opportunity meets lifestyle, and where the future of the Visayas is being built today.
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