PHINMA Properties is setting its sights firmly on Bacolod as it unveils Saludad, a 21-hectare masterplanned township that signals the company’s evolution from homebuilder to community shaper. The development marks PHINMA Properties’ first township project outside Metro Manila and underscores its confidence in Bacolod’s growing potential.
“Bacolod has always been a city with untapped potential,” said Raphael B. Felix, President and CEO of PHINMA Properties. “We see in Bacolod the right mix of strong population growth, a rising middle class, quality of life that appeals to both locals and returnees, and opportunities in sectors like education and hospitality. For us, Saludad is not just a project. It’s an investment in Bacolod’s future.”
The move expands PHINMA Properties’ reach beyond Metro Manila, tapping into the broader ecosystem of the PHINMA Group. With PHINMA Education, PHINMA Construction Materials, and PHINMA Hospitality lending their expertise, Saludad is envisioned to become more than a residential address. It aims to be a complete community where people can live, learn, and grow in an environment designed for sustainability and belonging.
Grounded in Filipino values and Bacolod’s distinct character, Saludad was developed in collaboration with JEPP Real Estate Co., a local firm with deep roots in the city’s heritage, and masterplanned by architect Royal Pineda. The design approach reflects PHINMA Properties’ vision of authentic Filipino living, balancing cultural identity with modern functionality.
Bacolod’s steady real estate performance offers a strong foundation for this endeavor. Unlike Metro Manila’s saturated condominium landscape, Bacolod remains resilient, with healthy demand in the affordable and mid-income segments. Negros Occidental’s consistent property appreciation mirrors investor confidence, bolstered by ongoing infrastructure projects such as the Bacolod-Silay Airport expansion and improved transport networks. The city’s reputation for safety, accessibility, and a relaxed pace of life continues to attract both local and returning residents.
At the heart of Saludad is a mix of residential, educational, commercial, and leisure components. The township will feature Maayo Terraces, a mid-rise condominium development, and Likha Estates, a lot-only community, complemented by Southwestern University PHINMA, PHINMA Hospitality’s TRYP by Wyndham Hotel, and retail spaces designed to foster social connection and convenience. True to PHINMA’s people-centered philosophy, Saludad’s layout encourages walkability, open spaces, and community interaction.
For PHINMA Properties, this milestone builds on decades of experience developing over 21 residential communities across Metro Manila and other growth centers like Cebu and Davao. Saludad represents the company’s next chapter—one that transforms its mission of “making lives better” into a legacy that endures through generations.
“Saludad is our way of affirming our belief in Bacolod, and our commitment for the long term,” Felix said. “It is a development that honors heritage, nurtures families, and creates opportunities for generations. We are betting on Bacolod, and we invite Bacolodnons and the business community to join us in shaping the city’s future.”
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