SM Development Corporation (SMDC) has reinforced its foothold in Hong Kong with the opening of a new office at Worldwide House, underscoring its commitment to overseas Filipinos and marking a new chapter in its brand journey.
For more than a decade, SMDC has been serving the Hong Kong market, helping Filipinos and investors turn their real estate aspirations into reality. The launch of its new office coincides with a new brand strategy that highlights accessibility, targeted offerings, and community building that reaches beyond borders.
At the heart of it is sharper market segmentation through three distinct brands: SMDC Heights, featuring high-rise residences in key city centers; SMDC Nature, offering mid-rise projects in suburban and provincial areas; and SMDC Symphony Homes, house-and-lot communities designed to provide families with space and lasting value.
“With this new office, we are reaffirming our commitment to our Hong Kong clients who have trusted SMDC for years,” said Grace Sta. Ana, Executive Vice President of SMDC. “At the same time, our brand refresh with SMDC Heights, SMDC Nature, and SMDC Symphony Homes gives us a sharper, more focused way to serve both the overseas Filipino community and international investors.”
The Hong Kong office is envisioned as more than just a sales hub. It will serve as a bridge for Filipinos abroad to connect with their families back home, while also positioning itself as a gateway for international investors seeking opportunities in the Philippine real estate market.
SMDC continues to champion “The 15-Minute Filipino Home,” making sure its communities are strategically located within reach of workplaces, schools, shopping centers, healthcare, and leisure facilities. For overseas Filipinos, this means homes that keep families close to opportunities. It also promises developments with strong rental potential, consistent demand, and long-term value for investors.
As part of the SM Group, one of Southeast Asia’s largest conglomerates, SMDC leverages scale, reliability, and accessibility in every project. Its portfolio spans high-rise towers, mid-rise communities, and master-planned developments across the country’s most dynamic regions.
“Hong Kong has been a vital part of our growth story for the past decade,” Sta. Ana added. “This stronger presence is about deepening our relationships here, while inviting investors to see how SMDC—The Good Guys—are building futures without borders.”
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