At a time when technology is rapidly reshaping industries, real estate has found its latest breakthrough in NONA, the country’s first Home GPT. Officially launched at Shangri-La BGC Pavilion, the AI-powered concierge promises to make every step of your home journey simple, safe, and seamless—from choosing, buying, renting, or managing.
A leap forward in real estate innovation
Behind NONA is Noneaway, a trusted B2B real estate platform with more than P60 billion worth of verified properties. With this new platform, the company introduces a premium AI partner for buyers, renters, homeowners, and investors. By combining advanced technology with a powerful property network, NONA redefines how Filipinos interact with real estate.
“NONA is your Home GPT,” said Crystal Lee Gonzalez, CEO and Co-Founder of Noneaway. “It’s the first Agentic AI for homes in the Philippines—you don’t need to search anywhere else. Everything from finding a home to managing it is done for you. We verify, vet, and coordinate for you. We are helping people go from home manifesting to actually moving and managing their home without the stress of fragmented, unsafe, or duplicate processes and coordination with developers, brokers, service providers, and professionals. We’re here to make the home journey finally work the way it should: simple, safe, and seamless.”
End-to-end concierge for modern living
NONA is designed as a true home partner, covering the entire spectrum of your homebuying needs. It delivers verified property searches with instant listings, helps coordinate repairs and cleaning, and even offers furnishing suggestions through partnerships with lifestyle brands. The app provides both “done-for-you” and “with-you” support, addressing the stress points that often come with the process of moving and maintaining a home.
Trusted partnerships at its core
At the center of NONA’s promise of safety and reliability are its partnerships with respected developers, including Shang Properties, Century Properties, Ayala Land (Leasing and Resale), Signature Series by SM Residences, SM Prime, and Hotel101. On the brokerage side, collaborations with ERA Philippines, RE/MAX Philippines, AskMe Realty, and Infinity Realty strengthen its verified network.
These alliances guarantee that buyers and renters have access to quality listings while protecting them from risks such as scams, spam, and duplicate entries. For brokers and developers, Noneaway continues to serve as the core platform for managing inventory, while NONA functions as the consumer-facing AI layer that matches serious buyers with updated listings.
Placing the Philippines on the global proptech map
With the rise of Agentic AI shaping industries worldwide, NONA positions the Philippines as an early mover in proptech innovation. By combining personalization, trust, and verified access, the platform makes timing and accuracy central to the real estate experience.
“Real estate has always been about trust and timing,” Gonzalez added. “By putting AI at the center, NONA ensures you see the right home, right away—verified, safe, and tailored to your lifestyle.”
The launch of NONA, more than just a technological milestone, is a reimagining of how Filipinos can approach one of life’s most important investments. With AI bridging gaps between developers, brokers, homeowners, and investors, the future of real estate may be less about searching and more about living.
To experience NONA firsthand, visit nona.ph
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