I have always believed that growth is more meaningful when it’s shared—because true success isn’t just measured by numbers or milestones, but by how much we uplift those around us. Whether it’s empowering our employees, supporting our partners, or enriching the lives of our customers, growth becomes truly fulfilling when it creates value beyond ourselves. It’s in collaboration, in listening, and in giving back that we find deeper purpose in what we do.
Before July ends, I, together with the Wilcon Depot team, made the meaningful decision to participate in NRCE 2025—not with a booth this time, but with our unwavering presence and support. We knew that showing up still mattered.
As a long-standing partner of the Philippine Retailers Association, we have always believed in the power of being part of the conversation, engaging with fellow industry leaders, and contributing to the collective growth of the retail community. Our participation may have looked different this year, but our commitment to the industry and PRA remains as strong as ever.

For me, attending the conference always felt like coming home to a community that continues to challenge, inspire, and uplift the Philippine retail industry. We at WIlcon recognize the value of these gatherings—not just as an opportunity to showcase products or innovations, but as a meaningful space where ideas are exchanged, trends are explored, and the future of retail is shaped through collaboration.
Walking into the conference halls this year, I was reminded of how far we have all come. The theme of NRCE 2025—embracing the future, breaking boundaries, and discovering innovation—resonates deeply with Wilcon’s journey and direction. Even without a booth, our presence was felt through our continued support and active engagement with fellow industry leaders.
I love how I get to know more about the dynamic shifts in consumer behavior, retail innovation, and leadership strategies that continue to shape the future of our industry. It was also a chance to reconnect with colleagues, listen to fresh insights, and reflect on how we as retailers can continue to serve Filipino consumers better—through innovation, integrity, and service.
Wilcon Depot believes that real progress happens when we work together. Our shared goal is not just to grow our businesses, but to make a lasting, positive impact on communities and customers. That’s why we will always stand behind platforms like the NRCE—because when the industry grows stronger, we all grow stronger.
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