Premium living should not be out of reach. That’s the vision Lessandra brought to life during its grand launch, Live Up with Lessandra. Held at the Brittany Palazzo in Villar City, the event marked the debut of a new kind of housing brand—one that blends style, quality, accessibility, and affordability to redefine how Filipino families experience modern everyday living.
Raising the bar for affordable living
Lessandra enters the market with a strong message: you don’t have to compromise to afford a beautiful, secure home. Carrying the tagline “Elevate Your Lifestyle Affordably,” the brand promises more than just value for money—it offers a lifestyle thoughtfully designed around real needs and real aspirations.
Backed by the Villar Group’s legacy of nation-building through real estate, Lessandra is positioned to be the next major name in housing. Villar Group Chairman Manny Villar, who delivered the keynote address, emphasized that this launch is part of a broader mission to uplift Filipino lives.
“Lessandra embodies our dream of making every hardworking Filipino’s goal of owning a quality home a reality,” said Villar. “This has always been my vision: to build a better life for Filipinos, one home at a time.”
A complete living experience
Lessandra Group Head Red Rosales took the stage to introduce the brand’s expansive housing lineup—a portfolio designed to grow with families, serve different markets, and address the country’s evolving residential needs.
“We are committed to building not just structures, but vibrant communities and a brighter, more secure future for every Filipino family,” said Rosales. “Lessandra is engineered to offer an elevated lifestyle that remains genuinely within reach, setting new benchmarks for the industry.”
Among the featured models was the Ariana, a complete home concept with ready-for-occupancy features including bedrooms, a carport, and a service area—ideal for homeowners seeking convenience and a seamless move-in experience.
Thoughtfully designed housing offerings
Lessandra’s vision goes beyond traditional housing. It unveiled a dynamic mix of product lines tailored for various types of buyers:
• Celadon Village – Modern two-storey homes in master-planned communities that balance security, comfort, and everyday practicality.
• Nirvana – Walk-up condominiums that prioritize convenience and efficient living, ideal for city-based professionals or starting families.
• Manors – Mid-rise condo developments that offer a little more space and flexibility for growing households.
• Nativo Flats – In-city dormitory-style residences with essential amenities and easy access for students and professionals.
• Centrale – Integrated community and commercial hubs anchored by landscaped spaces, walking paths, and the vibrancy of mixed-use living.
Through these offerings, Lessandra demonstrates a deep understanding of lifestyle shifts and consumer needs—making it not just a home provider, but a partner in daily life.
Expanding the dream nationwide
With over 30 projects lined up across Luzon, Visayas, and Mindanao, Lessandra’s reach is intentionally broad and deeply rooted in regional potential. The brand is targeting key growth corridors and up-and-coming cities, offering accessible premium housing in places where demand continues to rise.
And just as important as location is financing. Lessandra is working closely with institutions like Pag-IBIG Fund and major banks to make homeownership easier to achieve, offering flexible payment terms that put families in homes faster.
The future of Filipino living
At a time when the market demands more thoughtful, practical, and uplifting housing solutions, Lessandra is responding with a bold proposition: premium need not mean expensive, and affordable should never mean average.
Built on the trusted foundation of the Villar Group, Lessandra is crafting homes for a generation that dreams big but stays grounded—homes where life can truly level up.
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Ready to elevate your lifestyle? Explore Lessandra’s latest offerings! Like, follow, and send us a message at facebook.com/LessandraOfficial.
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