Wilcon Depot, the Philippines’ leading home improvement and construction supply retailer, has once again made its mark on the regional stage, taking home two major honors at the 2025 Retail Asia Awards: Domestic Retailer of the Year and Hardware Retailer of the Year.
The awards ceremony was held on June 4 at the Marina Bay Sands Expo and Convention Centre in Singapore, bringing together Asia’s most forward-thinking retailers who continue to redefine customer experience in an ever-changing landscape.
The recognition shines a spotlight on Wilcon’s ability to consistently meet the evolving needs of Filipino homeowners and industry professionals alike. By staying responsive to consumer expectations and embracing digital transformation, Wilcon has maintained strong market leadership while enhancing the overall retail journey.
This is not Wilcon’s first showing at the Retail Asia Awards. The brand was previously named Domestic Retailer of the Year in 2022 and received Digital Initiatives of the Year in 2023, further affirming its track record of innovation and service excellence. This year’s double recognition cements its position as a reliable partner in building better homes and communities.
“Wilcon grew steadily amid peaks and valleys because it always chose to listen, to care, and to be there for every Filipino dreaming of a better home and a better life,” the company shared.
With a nationwide network of 103 stores, Wilcon Depot continues to offer a comprehensive and convenient shopping experience—one that blends a wide selection of home improvement and construction products with thoughtful customer service, intuitive digital platforms, and helpful in-store tools that empower every shopper to make informed choices.
True to its mission, Wilcon remains committed to expanding access to high-quality products while supporting both households and industries through innovative concepts, sustainable practices, and customer-focused solutions.
Its curated product portfolio is anchored in both innovation and sustainability, offering exclusive and in-house brands such as:
- Pozzi, trusted for bathroom solutions
- Hamden, for kitchen appliances
- Alphalux, known for energy-efficient lighting
- Kaze, which promotes healthy indoor living
- Hills, for electrical and construction tools
- P.Tech, a reliable name in building materials
- Stylish tile selections including Rocersa, Emigres, STN Ceramica, Arte Ceramiche, Verona Tiles, Saigres, Energie Ker, Gardenia Orchide, and Novabell
- Renowned international brands like Grohe, Kohler, Franke, and Rubi
Whether it’s building a first home or renovating a beloved space, Wilcon continues to be a trusted ally for Filipino families striving for comfort, style, and quality.
To learn more about Wilcon Depot, visit www.wilcon.com.ph. Stay connected by following them on Facebook, Instagram, and TikTok, and by joining their Viber Community, LinkedIn, and YouTube.
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