In a resounding testament to brand strength and leadership in the property sector, Ayala Land Inc. (ALI) has secured a spot among the Top 25 Most Valuable Filipino Brands for 2025, as ranked by Brand Finance—the world’s leading brand valuation consultancy.
Notably, Ayala Land stands as the only real estate firm to make it to the upper tier of the Brand Finance PH50 list, a recognition that affirms its market agility, strategic foresight, and enduring brand equity.
“Ayala Land’s achievement as the highest-ranked property developer and the only real estate brand in the Top 25 marks a defining moment for the brand. Its sustained growth, underpinned by a diversified portfolio and strong financial performance, illustrates how real estate brands can move beyond asset ownership to become purpose-driven platforms that shape communities and create long-term value,” said Alex Haigh, Managing Director of Brand Finance Asia Pacific.
In the broader 2025 rankings, Ayala Land Premier also emerged as a key highlight. The developer’s flagship luxury brand placed 40th overall, securing the 8th spot in Brand Strength Index (BSI)—the highest among real estate names—with a score of 86.3 out of 100. It was also recognized among the Top 10 Fastest-Growing Brands, posting a 27.7% year-on-year increase in brand value, and ranked as one of the Top 10 Sustainability Perceptions Leaders, reflecting its long-standing commitment to building responsibly and sustainably.
ALI’s stronghold across multiple market segments was further emphasized with the inclusion of Avida at #47—with a 25.8% growth in brand value—and Alveo at #49, marking a robust entry into the top 50. Together, the presence of all three brands demonstrates Ayala Land’s depth and adaptability in catering to varied lifestyle and income segments.
“To be the only real estate company in the Top 25 isn’t just a measure of brand equity—it reflects our clear strategy, steady execution, the trust we’ve built with our customers,” said Hans Lopez-Vito, Head of Brand Experience and Brand Strategy for Residential, Estates, and Corporate. “Having Ayala Land Premier, Avida, and Alveo recognized among the country’s most valuable brands validates our ability to deliver quality homes and meaningful communities across different segments with lasting value.”
A stronger push for retail, hospitality, and ultra-luxury
This recognition arrives at a pivotal time for ALI, which continues to scale up across key business verticals. The company recently launched Park Villas, an exclusive ultra-luxury enclave nestled across from Ayala Triangle Gardens—designed for refined urban living at the heart of the country’s leading business and cultural district.
In the retail landscape, Ayala Malls is undergoing a thoughtful transformation. The multi-year initiative includes the expansion of open-air leisure spaces, a refreshed retail mix, and digital integration—creating dynamic environments that serve not only shoppers but also residents, professionals, and tourists within Ayala Land’s estates.
The group is also ramping up its hospitality investments, upgrading its Seda and El Nido Resorts offerings, while developing new experiential concepts that align with the Philippines’ tourism resurgence and the evolving demand for unique, homegrown travel experiences.
“This recognition is a reflection of how we’re staying in step with our customers,” said Jeremy Sy, Head of Brand Experience and Brand Strategy for Leasing and Hospitality. “We’re turning our malls into lifestyle environments that reflect how people now live, shop, and connect. In hospitality, we’re scaling up with bold, experience-driven concepts that feel fresh, thoughtful, and proudly local. Across all segments, we remain focused on delivering long-term value with purpose.”
Purpose-led growth, diversified offerings
At the core of ALI’s brand strength is a clear and consistent value proposition—offering thoughtfully designed real estate across verticals, while transforming entire districts into integrated communities.
This is enabled by a multi-brand platform that aligns with changing market demands, all while ensuring distinct brand identities. Underpinning this is a company-wide ethos of sustainability, which remains central to ALI’s long-term direction.
Projects such as Nuvali, the country’s first and largest eco-city, and the One Ayala intermodal terminal in Makati reflect Ayala Land’s forward-thinking approach to urban mobility and environmental responsibility.
Leading beyond property
More than just developers of physical spaces, Ayala Land’s inclusion in the Brand Finance PH50 reinforces the role of real estate companies as key contributors to nation-building—through community creation, commerce stimulation, and climate resilience.
As ALI continues to unveil new estates, residential enclaves, and lifestyle destinations, it remains focused on advancing its purpose: to build communities that endure, inspire, and uplift.
#PropertyPR
#MediaRelease
