New initiative supports active lifestyles and positions Alviera as a premier recreation hub
Alviera, the pioneering mixed-use estate by Ayala Land and Leonio Land in Pampanga, has officially rolled out the ALVIERA Sports Program, a wide-reaching initiative aimed at promoting active, connected lifestyles throughout Central Luzon. With a bold goal of engaging 10,000 sports enthusiasts by year-end, Alviera reinforces its growing reputation as a regional hub for wellness and recreation.
The program was launched alongside the Alviera Racketlon event at the Alviera Country Club, drawing together athletes, local leaders, and partners in a vibrant showcase of tennis, badminton, and pickleball. The occasion marked the beginning of a year-round calendar of sports activities set to unfold across the estate.
“As the regional growth center of Central Luzon, ALVIERA is committed to building a thriving, active community,” said Rica Balbido, Estate Development Head for Central Luzon. “We launched the Alviera Sports Program to provide facilities and inclusive activities that inspire people of all ages to lead healthier, more connected lives. Our vision is to make ALVIERA the go-to hub for sports and recreation, not just for Central Luzon, but for everyone seeking quality experiences.”
A sports destination for all ages and skill levels
Catering to both casual and competitive athletes, Alviera’s portfolio of facilities includes indoor and outdoor venues that blend premium amenities with Pampanga’s scenic landscape.
At the heart of the estate is the Alviera Country Club, a lifestyle destination featuring tennis and badminton courts, a multi-sport court, gym, dance studio, swimming pools, and wellness spaces. The club also offers entertainment options such as KTV rooms, billiards, and restaurants—inviting both members and day-pass guests to enjoy a complete leisure experience.
Just beyond the clubhouse, the New Open Grounds provide a dynamic space for football, frisbee, jogging, and pet-friendly recreation. Nearby, the Alviera Driving Range offers golfers a chance to refine their swing with professional guidance, complemented by a full-service dining facility. For motorsports fans, the City Kart Racing Circuit adds an adrenaline-pumping element, while a five-kilometer bike and nature trail supports cycling, duathlons, and trail runs.
A full calendar of community-driven events
Alviera’s sports program is bolstered by an active calendar of events—from youth football tournaments and frisbee competitions to the Long Drive challenge, duathlons, trail runs, and the Spartan Trailfecta Race.
“Our mission at ALVIERA is to empower 10,000 people this year by providing access to quality sports facilities and dynamic events,” Balbido added. “We believe that promoting an active lifestyle is key to building a healthy, connected community, and we invite everyone—residents, visitors, and sports enthusiasts from all over—to join us in making ALVIERA the heart of sports and recreation in Central Luzon.”
With its growing suite of amenities and commitment to inclusive development, Alviera continues to set the standard for integrated living in Central Luzon. Whether you’re a seasoned athlete or simply exploring a new hobby, the estate offers a welcoming environment where wellness and community thrive side by side.
To learn more about the ALVIERA Sports Program and upcoming events, visit www.alviera.com.ph or follow @alvieraph on Facebook, Instagram, and TikTok.
