What if your everyday view included the shimmer of the sea, the sound of rustling trees, and the kind of peace that often only comes on vacation?
Along the storied coast of Nasugbu, Batangas, where families and friends have long gathered to enjoy sun-kissed shores and mountain-kissed mornings, lies a beloved destination inviting a new generation to rediscover its charms. Hamilo Coast—SM Prime’s premier seaside development—is more than a getaway; it’s a timeless place reimagined for today’s mindful living. Inspired by SM’s founder Henry Sy, Sr., who once said, “Promoting Philippine tourism is the most important job this country has,” Hamilo Coast continues to evolve—not just as a collection of beach homes and resorts, but as a vibrant coastal town where nature, community, and comfort live as one.
Developed by Costa del Hamilo, Inc., a subsidiary of SM Prime, Hamilo Coast spans 13 coves along a breathtaking 31-kilometer coastline. Carefully master-planned to integrate residential, leisure, resort, and commercial components, it is envisioned to become the country’s premier sustainable beach resort town—one where every element is in balance with nature.
Where the coast becomes home
Each development within Hamilo Coast brings something unique, yet all are bound by a shared purpose: to celebrate the land, the water, and the quiet rhythms of life by the sea.
M Village at Marina Estates, nestled near the tranquil Papaya Cove, is where this harmony truly begins. Positioned as the gateway to Hamilo Coast, M Village is the first residential community within the Marina Estates—the newest district in the estate. With a master plan built around wellness, sustainability, and leisure, M Village features modern tropical homes surrounded by lush parks and shared green spaces. The first phase spans 12 hectares with 174 generous lots ranging from 300 to 705 square meters. Residents enjoy access to a wide range of amenities: a clubhouse, pools for adults and children, a central park, meditation gardens, play areas for kids and pets, and even a scenic park designed for birdwatching and observation.
But M Village offers more than amenities. It introduces a lifestyle where families can picnic under trees, bike along shaded paths, or unwind in the quiet embrace of a Zen garden. Underground utilities, a rain garden, and a low-density layout reflect its commitment to green living. And while it feels like a natural sanctuary, M Village is only five minutes from Pico de Loro Cove and easily accessible from Manila via multiple routes through Cavitex and SLEX.
Pico Terraces, nestled at the foot of forested hills, offers a different kind of sanctuary. Spanning 2.3 hectares within Pico de Loro Cove, this low-rise, mid-density resort enclave is designed for those who seek space, serenity, and sweeping views. With 80% of its land dedicated to open space, Pico Terraces offers an expansive outdoor lifestyle—complete with multiple pools, a grand lawn, BBQ areas, a clubhouse, gym, theater room, and cabanas thoughtfully positioned within a lush environment.
Units are housed in two mid-rise buildings—Ardea Suites and Balea Suites—featuring 1- to 3-bedroom layouts, naturally ventilated hallways, and even EV-charging provisions for parking slots. With private shuttles connecting residents to the rest of the Hamilo community, and membership to the Pico de Loro Beach & Country Club included, it’s resort living with all the comforts of home.
Freia at Pico de Loro Cove is Hamilo Coast’s newest beachfront condominium, offering a rare opportunity to own a prime piece of seaside real estate just a short stroll from Pico Beach. With only 223 spacious 2- and 3-bedroom units and penthouses spread across a three-step mid-rise structure, Freia is exclusive, elegant, and well-appointed. Each unit offers generous balconies and panoramic views of sea and mountain, while sustainable features—such as natural lighting, ventilation, and integrated green building strategies—enhance everyday living. It’s refined coastal living, simplified.
Where Sustainability is a way of life
Beyond beautiful homes and thoughtfully planned communities, Hamilo Coast carries a deeper calling—one that honors the very ground and water it rises from.
The estate is home to the largest mangrove area in Nasugbu, with over 50,000 propagules thriving across 240,000 square meters of protected forest. These mangroves are more than scenic—they are vital ecosystems, nurturing marine life and acting as natural barriers that help protect coastal communities from erosion and storm surges. Conservation efforts also include the restocking of native giant clams and the safeguarding of Olive Ridley turtle nesting grounds—delicate acts of care for the life that thrives beneath the waves.
Each year, the community comes together for Earth Hour, Coral Triangle Day, and International Coastal Cleanup Day—initiatives that go beyond symbolism. These moments raise awareness, spark change, and invite both residents and visitors to become stewards of the environment. As Vice President Imee G. Francisco shares, “It is not only a responsibility but a privilege to protect and preserve our marine resources.”
Hamilo Coast’s commitment to sustainability is also evident in its partnership with the World Wide Fund for Nature (WWF) Philippines. From marine protected areas to ridge-to-reef planning, the estate’s environmental programs continue to grow—rooted in a desire not just to live alongside nature, but to live in deep respect of it.
Toward a more mindful way of living
To live at Hamilo Coast is to reimagine what home can mean. It’s about finding joy in slow mornings, fresh air, and the gentle rhythm of waves. It’s about raising families where they can grow in open spaces, laugh in shared parks, and create memories framed by the sea and sky. It’s about discovering that luxury and simplicity are not opposites, but partners.
M Village, Pico Terraces, and Freia are more than developments. They are expressions of a larger dream—a dream where tourism, community, and sustainability are not separate conversations, but one shared promise.
And so, what began as a bold vision to support Philippine tourism has become something even more enduring: a sanctuary where everyday life feels like a celebration of what truly matters.
