Maria Rochelle S. Diaz
Executive Vice President-Commercial
Shang Properties
ˮ The real estate industry has had the impression of it being a male-dominated discipline with all the technical facets of property development. The beauty of having a mix of genders in the industry has maximized the potential of making a change to the industry with a good balance of technical, emotional, and social appeal of the real estate market today.
Women leaders operate on a platform of inclusivity, authenticity, empathy, and empowerment with a vision to make an impact to whatever we commit to.
In a discerning and evolving market, owning a real estate has progressed to not just building homes but creating communities that are both aspirational and inspirational. We take to heart shaping people’s lives through sustainability, influencing diversity of our residents and tenants in our buildings, and promoting inclusivity of living experience at the same time. These soft aspects of the industry enhance the social fabric of the communities that we are building. The authenticity to know our target market is reflected in how we imbibe our property development processes in our design, construction, property management, and customer care aspects.
At Shang Properties, we aim to introduce luxurious living spaces that have each aspect of our target market in mind. For the young, the aspiration of getting your own space. For families, it is for them to build their dreams in the living spaces that we create. For the vulnerable populations like the elderly, it is the comfort of enjoying retirement with their families and grandchildren. We envision creating communities that are sustainable, multi-generational, and inclusive while having exclusivity in living experience with the product that we are offering, comfortable homes, and well through-of amenities.
Aside from our market, we shape the organizations we belong to by effectively leading teams with care, sharing a common vision, ensuring inclusive business practices and executing our strategic initiatives with growth in mind. This allows empowerment and inspiration for us to execute our mission daily, encouraging purpose and meaning to our craft, maintaining happy teams, building new talent and creating new leaders.
Our ways of working convert to how we execute our work which entails building the communities our people thrive in. Collectively, we hope to create an impact on the industry we are in.“
Jayme T. Uy-Roberts
Director for Marketing
Shang Properties
I’ve been fortunate enough to work in a couple of different industries during my career so far. The first was the academe/development sector, where I was fortunate enough to work under the tutelage of some wonderful women. They taught me that the key to success was to use my talents for relationship building, for consensus, and for collaboration.
As the Director for Marketing at Shang Properties, I’ve kept these tenets close to my heart, and relish the opportunity to mentor the next generation of professionals. Luxury real estate is not just about properties—it’s about curating experiences, building trust, and shaping the way people live. My journey as a woman in this space has allowed me to bring a fresh perspective, blending strategic thinking with empathy and creativity to redefine how we engage with our clients and communities.
At Shang Properties, we are not just selling high-end residences—we are crafting lifestyles and experiences. My role allows me to redefine luxury marketing by blending data-driven strategies with emotionally resonant storytelling. Being a woman in this field gives me a unique ability to connect with the evolving needs of modern homeowners, ensuring that our campaigns reflect sophistication, warmth, and a deep understanding of what makes a home truly special. People who purchase property don’t buy it for just one reason. Some look at it as an investment, others for lifestyle purposes, others to cater for expanding families. The reasons for purchasing are diverse, just like our market.
Being a woman in real estate has shaped me into a leader who values authenticity, innovation, and impact. Through my role at Shang Properties, I aim to not only enhance the way we market luxury real estate but also to uplift others, challenge norms, and create a more inclusive and inspiring industry for future generations.
