For 25 years, The Ascott Limited Philippines has woven global standards of luxury with the warmth of Filipino hospitality, creating unforgettable stays for travelers nationwide. What began with Somerset Millennium Makati in 2000 has blossomed into a portfolio of 17 properties, each a testament to Ascott’s commitment to innovation, comfort, and community. As the hospitality giant marks its silver anniversary in 2025, it unveils the Horizons Campaign—a visionary year-long celebration inviting guests to explore, indulge, and give back through transformative journeys.
Where travel meets purpose
At the heart of Ascott’s anniversary is the Horizons Campaign, a bold initiative that aligns with regenerative travel trends and prioritizes cultural preservation and environmental stewardship. The company offers stays and curates experiences that leave destinations better than you found them. Guests can immerse themselves in local cultures through curated tours, eco-conscious activities, and partnerships with community artisans.
For the adventurous, the 25 Years, 5 Brands, 25 Thousand Exclusive promotion rewards cross-country exploration. Starting March 15, the first 25 guests to complete five stays across Ascott’s brands (Ascott, Oakwood, Citadines, Somerset, and lyf) or five unique properties under one brand will earn 25,000 Ascott Star Rewards points. Each stay includes a complimentary breakfast, a welcome kit, and access to premium amenities—a nod to Ascott’s signature blend of luxury and accessibility.
Savor culinary delights, one bite at a time
Food enthusiasts are in for a treat with 25 Years of Flavor: A Taste of Ascott’s Anniversary Treats. From Manila’s Scott’s and Alejo to Bacolod’s Namit and Tam-Is, Ascott’s homegrown restaurants will debut anniversary-exclusive dishes. Diners spending PHP 2,500 or more will enjoy complimentary desserts, celebrating a quarter-century of culinary innovation.
Expanding horizons with new properties
Ascott’s 2025 expansion spans five new properties, each designed to cater to evolving traveler needs. These include Somerset Valero Makati, a CBD haven with flexible workspaces and serene park views; Citadines Southwoods Biñan, Laguna’s urban oasis, just steps from Splash Island and business hubs; Somerset Gorordo Cebu, a Flatiron-inspired marvel merging modern design with Cebu’s bustling industries; Citadines Paragon Davao, the 250-unit retreat near universities and malls, ideal for long-term stays; and Citadines Greenhills, a 280-unit sanctuary blending shopping convenience with rooftop leisure.
Island escapes and beyond
Looking ahead, Ascott ventures into resorts with Préférence Siargao and Citadines Mactan Cebu. Opening in 2028, these properties promise luxury amid nature—think beachfront villas in Siargao and a 200-room Mactan haven with spa sanctuaries. By 2025, Ascott’s portfolio will grow by 6,000 keys, cementing its role as a hospitality trailblazer.
As Ascott Philippines turns 25, it invites travelers to rediscover the Philippines with fresh eyes. From the Ascott Star Rewards Caravan in Q3 to exclusive social media announcements at @discoverasrphilippines, the year brims with opportunities to explore, reflect, and connect, as every journey with Ascott is a step toward meaningful travel. Whether it’s savoring a chef’s special in Manila, unwinding in a Cebu sky lounge, or planting mangroves in Siargao, 2025 is the year to embrace new horizons—with Ascott Philippines as your guide.
