Eton Properties Philippines, Inc. (EPPI), the real estate arm of the Lucio Tan Group, proudly celebrates its 18th anniversary, marking nearly two decades of shaping communities, delivering quality developments, and driving innovation. The milestone was commemorated with the Beyond18 campaign, reinforcing the company’s vision of going beyond limits, beyond innovation, and beyond today.
Held at its head office in Makati City, the celebration gathered over 200 employees, along with key executives and was supported by sister companies in the LT Group, including Tanduay Distillers, Inc. and Century Park Hotel. More than just commemorating a milestone, the event highlighted Eton’s ongoing transformation and renewed strategic direction.
“In the past 18 years, Eton has faced challenges and opportunities that have shaped us into the company we are today. More than just developing properties, we have built spaces that inspire, communities that grow, and opportunities that create lasting impact,” said Kyle Ellis Tan, President & CEO of Eton Properties.
Beyond today: repositioning for the future
As part of its continued evolution, Eton Properties unveiled a corporate repositioning strategy, ensuring that its developments remain relevant and responsive to the needs of businesses, families, and communities. The celebration also introduced a refreshed brand identity, new corporate materials, and digital assets that reinforce the company’s commitment to the future.
“This isn’t about changing who we are—it’s about strengthening and defining it. Eton has grown over the years, but now, we’re ensuring that everything we do, from the way we communicate to how we serve our customers, reflects a clear and consistent identity,” said Donna Kristine Salgado, AVP for Marketing, PR, and Corporate Communications. “This repositioning ties everything together, giving us a stronger foundation that starts from within and allows us to move forward with purpose.
Honoring the people behind eton’s success
Beyond its projects, Eton Properties celebrated the people who have been instrumental in the company’s growth. The “Celebrating Our BEst” Employee Recognition Program was launched, recognizing 18 outstanding employees who embody the company’s core values and commitment to excellence.
As Eton Properties steps into the next chapter, it remains committed to pushing boundaries, embracing innovation, and building a future that goes beyond expectations. With a renewed focus on modernization, enhancing customer experiences and touchpoints, and sustainability, Eton is ready to move forward and shape the next era of real estate.
