In a nostalgic yet forward-looking move, Anko, Australia’s beloved home and lifestyle brand, deepens its presence in the Philippines by naming Anne Curtis-Smith as its first local brand ambassador. Announced on 4 March 2025, this partnership coincides with the launch of Anko’s Home Living collection—a celebration of practicality, style, and accessibility that promises to transform Filipino homes.
Bridging heritage and modernity
For Curtis-Smith, the collaboration is personal. “Anko was a big part of my childhood,” the actress, entrepreneur, and doting mom shared in a heartfelt video statement. Her connection to the brand, which she describes as a source of “nostalgia,” aligns seamlessly with Anko’s mission to deliver functional elegance to everyday living. Rachel Turner, Anko’s Country Manager, emphasized Anne’s authenticity. “She balances family and career while creating a home that’s stylish and functional—just like Anko,” Turner shared.
The synergy between Curtis-Smith’s multifaceted lifestyle and Anko’s design philosophy sets the stage for a campaign that resonates with modern Filipinos seeking beauty without compromise.
Home living redefined: Where form meets function
Anko’s latest collection, unveiled through a condo takeover at Alveo Land’s Mergent Residences model unit in Greenbelt 3, Makati, is a masterclass in functional elegance. Designed to cater to the growing demand for versatile interiors, the line blends global trends with timeless appeal. Think marbled dining pieces that elevate gatherings, breathable Australian cotton bedding for personalized retreats, and playful stripes that inject personality into any space.
Nicholas Holmes, Anko Homewares Buyer, highlighted the collection’s duality. “We curate pieces that embrace new trends while ensuring longevity,” said Holmes. Storage solutions, a pain point for many urban dwellers, are also addressed through modular linen-look organizers—proving that clutter-free living need not sacrifice style.
Expert styling, effortless living
To bring the collection to life, Anko partnered with Nicole Rosenberg, founder of Melbourne-based Liberty Interiors. Rosenberg transformed the Mergent Residences unit into a showcase of accessible luxury. “Anko makes styling effortless and exciting,” she noted, praising the brand’s ability to help homeowners refresh spaces without overspending. Her tips—like using the ₱530 Ribbed Faux Fur Throw for warmth or the ₱220 Fragrant Candles for ambiance—prove how small touches can redefine a home.
Affordable luxury within reach
Anko’s commitment to affordability shines through its thoughtfully priced offerings. Standouts include the ₱440 U Shape Blue Vase, a versatile accent piece, and the ₱100 Dune Small Bowl, perfect for minimalist table settings. These items, alongside vibrant bedding and storage solutions, underscore the brand’s theme: “Bagay sa ‘yo, bagay sa bahay mo, at bagay sa buhay mo.”
More stores on the way
With two stores in Metro Manila, one in Makati and another one set to open in Muntinlupa, Anko teases further growth. Turner revealed plans for a third location in Quezon City later this year, signaling the brand’s dedication to bringing Anko closer to more Filipino homes.
Crafting homes, inspiring lives
Anko’s fusion of Anne Curtis-Smith’s relatable charm and its accessible design philosophy invites Filipinos to reimagine their living spaces. Whether refreshing a condo or optimizing a family home, the brand proves that great style need not come at a great cost. As Curtis-Smith herself reflects, Anko isn’t just about products—it’s about creating moments of joy, one well-designed corner at a time.
Visit Anko’s Greenbelt 3 showroom or explore their upcoming Muntinlupa and Quezon City stores to discover how your home can match the life you love.
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