I’d like to see myself not just as a client’s go-to broker but also as a broker’s go-to co-broker. For those unfamiliar with the industry, real estate transactions often involve collaboration between brokers to efficiently connect buyers and sellers, ensuring smooth and successful deals.
My fellow brokers, here are some strategic power moves we can work on together to maximize our chances of succeeding in high-value deals.
1. Bet on Infrastructure—It’s the Ultimate Cheat Code
For investors seeking the highest returns, a broker’s best recommendation is to invest in properties near major infrastructure developments like new airports, expressways, townships, or commercial hubs.
The upcoming Bulacan Airport is set to drive a significant property price surge, while Quezon City’s Subway, MRT-7, and LRT-1 Common Station will dramatically boost accessibility and demand. Clark and Pampanga are rapidly emerging as key BPO and commercial hubs, further strengthened by international airport access. Meanwhile, Cavite and Laguna are becoming prime investment areas as the LRT-1 Cavite Extension and CALAX enhance connectivity and drive growth.
Power Plays:
• Positioning yourself as an expert in these areas will attract serious investors and high-value listings.
• Pitch infrastructure-based deals to investors before demand spikes.
2. Liquidity is in Luxury Properties
If there’s one thing I’ve learned, it’s that the ultra-rich always have cash—and they’re parking them in luxury residential and commercial properties. With the mid-tier market shrinking, it’s a smart move to focus on clients who can pay in cold cash and bypass bank loans. Lock in pre-selling units in high-end projects and watch them appreciate.
Power Plays:
• Focus on selling to HNWI—they’re less price-sensitive and always looking for quality.
• Load up your inventory with unique luxury listings—a well-curated portfolio attracts high-caliber buyers.
3. Ride the POGO
Clearance Sale
The POGO downfall is a bloodbath for some—but a goldmine for brokers who know how to play it.
The Bay Area was once a prime destination for Chinese investors during the POGO boom. Now, with more than half of its inventory sitting vacant, brokers can expect a wave of motivated sellers offloading their condo and office investments.
Luxury condos in Makati, Alabang, and Ortigas CBD are also feeling the impact, as remote work slows office demand. Pandemic-induced construction delays and mortgage forfeitures have further contributed to an oversupply, giving investors the perfect opportunity to cherry-pick premium properties at competitive prices.
Power Plays:
• Push RFO units with flexible payment terms.
• Work with banks and developers to market foreclosed properties.
4. Suburbs: The Smart
Long-Term Play
Families and professionals are leaving cramped city condos for larger, greener spaces in the South and North, making the suburbs a prime long-term investment.
Nuvali, Laguna, and Silang, Cavite offer premium master-planned communities with top-tier amenities. Lipa, Batangas provides affordability, scenic views, and proximity to pristine beaches. Meanwhile, Clark and Pampanga are emerging as ideal work-life balance hubs, attracting Metro Manila escapees.
With growing demand and infrastructure improvements, these areas present strong appreciation potential for both buyers and brokers.
Power Plays:
• Market to Metro Manila escapees looking for more space.
• Highlight creative payment plans from developers.
5. Tap into the Rental Market Surge
Short-term rentals remain a profitable market, offering brokers strong opportunities in expat and corporate housing. Makati and BGC attract executives with steady demand, while Ortigas and Mandaluyong offer high occupancy at lower entry costs. Tagaytay and Batangas thrive as Airbnb hotspots, making them ideal for investors. Positioning yourself in these rental markets can secure high-value deals and maximize commissions.
Power Plays:
• Offer rental management services for passive-income investors.
• Target expats who pay a year in advance for easy recurring commissions.
Turning Challenges into Opportunities
Real estate sales have been tough for many Filipino brokers, with challenges like the COVID pandemic, high global inflation, and the POGO exodus reshaping the market. However, within these disruptions lie valuable opportunities—those who adapt and strategize can achieve success.
To summarize, here’s how you can up your broker game in 2025:
• Establish expertise in high-yield areas to attract serious investors.
• Focus on distressed and luxury properties to maximize deals.
• Act quickly—opportunities in this fast-moving market won’t last.
• Success belongs to those who stay ahead—position yourself wisely and seize the moment!
• If you have extra commission earnings, consider investing in your own pre-selling properties. If you trust the stuff you’re selling, it’s easy to be your own broker and client.
I hope this helps, my dear co-brokers! Let’s team up for success!
