The artistry of Japanese craftsmanship and cutting-edge bathroom technology is now within reach of Filipino homeowners as INAX’s innovative products are officially available at Kuysen’s Quezon City and Makati showrooms.
Renowned for harmonizing tradition with technological advancement, Japan has consistently demonstrated how cultural practices and modern needs can seamlessly coexist. This synergy is particularly evident in Japanese bathroom innovations, where state-of-the-art design meets everyday rituals, transforming them into experiences that are efficient, hygienic, and luxurious.
The recent launch of the partnership between INAX, a global leader in Japanese bathroom technology, and Kuysen, a premier distributor of luxury home furnishings, was held at the Kuysen Design and Experience Center in Makati City. The event highlighted the two companies’ shared commitment to delivering exceptional design and functionality to Filipino homes, elevating everyday living through thoughtful innovations.
Key figures who attended the event included LIXIL Japan Global Sales Development Executive Tomohiko Ukita, LIXIL country general manager Hermie Limbo, LIXIL Philippines marketing head Emily Besavilla, and brand leader Flor Matildo. Representing Kuysen were president Jensen Go, vice president for sales and marketing Ernesto Reyes, and creative director Marleen Go-Uyecio.
Reflecting on INAX’s century-long journey in home and bathroom innovation, Ukita remarked, “As Japan modernized, so did the needs of its people. We listen, adapt, and create products that reflect their evolving needs—products that elevate daily life while honoring our rich heritage.”
Since its inception, INAX has redefined bathroom living. It introduced Japan’s first locally manufactured shower toilets, blending innovation with functionality. From touchless Satis G and Satis S toilets to the eco-friendly 3-in-1 jet bowl, INAX products are designed to combine beauty, sustainability, and advanced technology.
Now, this legacy of innovation is more accessible than ever, as INAX and Kuysen work together to bring Japanese bathroom artistry closer to Filipino homes.
“We have always been at the forefront of bathroom innovation. It’s a brand that is synonymous with breakthrough design, and we continue to draw inspiration from our vision of enabling everyone to live well,” Matildo shared.
INAX’s design philosophy is anchored on three principles: tension, squoval, and volcano. Tension conveys modern energy, squoval blends sharp and soft contours, while volcano reflects nature’s dynamic power and tranquility. Together, these elements ensure designs that are timeless yet functional, embodying both technological advancement and human-centric appeal.
Guided by four pillars—quality, design, innovation, and responsibility—INAX creates products that are not only practical but also contribute to a sustainable future.
“Congratulations to Kuysen for this remarkable partnership. Together, we’re introducing the beauty of Japanese water rituals and heritage to the Philippines. We look forward to reimagining design and setting new milestones of success,” Limbo concluded.
Marking Kuysen’s 35th year of providing top-tier home furnishings, president Jensen Go underscored the company’s dedication to bringing world-class innovations to Filipino homes: “We remain dedicated to providing the best products and service, and our partnership with INAX is a prime example of how we continue to enrich Filipino living spaces.”
The launch event was made even more memorable with exciting giveaways. Trivia contest winners received innovative INAX products, including shower toilet seats and manual bidets, while the grand prize winner took home the Saras Light E model. Meanwhile, a social media contest rewarded participants with manual bidets, with the top prize being a free roundtrip to Japan.
As INAX celebrates 100 years of pioneering design, this collaboration with Kuysen marks the start of a new chapter in Filipino bathroom innovation. By combining their expertise and commitment to excellence, INAX and Kuysen are set to redefine the standards of modern living, one home at a time.
INAX products are now available at Kuysen’s Quezon City and Makati stores. Visit today to explore their award-winning designs and world-class craftsmanship.
For more updates, visit www.inax.com.ph, follow @INAXPhilippines on Facebook, and @inax.philippines on Instagram.
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