Camella marks a year of significant milestones under the leadership of Vista Land, the Philippines’ leading integrated property developer. With a steadfast commitment to nurturing customer loyalty, the company underscores its dedication to creating developments that keep family and community life in mind.
After its sweeping victories at Lamudi The Outlook 2023: Philippine Real Estate Awards—winning Best Developer in Luzon, Visayas, and Mindanao, as well as Best Premium House in Visayas and Mindanao—Camella in Provence earned the 2024 Best Premium House in Luzon. The recognition affirmed the accomplishments of Camella spanning nearly five decades and its far-reaching impact and excellence across the archipelago.
In its 47th anniversary, Camella honored the countless families who have found their forever homes within its communities. Centering on the theme ’Celebrating 47 Years: Stories of Success with Camella’, the weeklong nationwide festivities reflected the gratitude of the company for the sense of belonging and shared success in Filipino communities.
The occasion kicked off with Colorburst: Camella Bubble Run, transforming the anniversary weekend into an exhilarating experience. Other events included a showcase of regional culinary traditions, while Sip & Share: Camella Anniversary Exclusive, which provided an intimate space for guests to savor unique beverages while sharing inspiring success stories.
Camella extended the celebration online with an interactive digital activitycalled ‘Your Home, Your Story: Share Your Inspiring Journey to Homeownership’, where participants shared their personal journeys toward owning a home. ‘The Ultimate Trivia Challenge: Camella Trivia Quiz’ offered a fun platform for new and longtime followers to test their knowledge about the rich history of Camella.
Filipinos dashed to own forever homes through Camella HomeDASH Promo. This all-in platform simplifies the home-buying process by offering a series of special packages tailored to Filipinos’ diverse needs and financial plans, whether buyers are seeking ready-for-occupancy (RFO) homes, non-ready-for-occupancy (NRFO) properties, or lot-only options.
Camella also reaffirmed its environmental stewardship through the ‘Environmentally Resilient Communities for Our Shared Home’ campaign during Earth Hour 2024. In partnership with PAVI Green, the campaign featured a webinar on the pivotal role of corporate carbon reduction in combating climate change and community-wide initiatives such as tree planting, clean-up drives, and a symbolic switch-off of non-essential lights. These efforts demonstrated the collective responsibility to fostering environmentally conscious and sustainable communities.
Camella organized its annual Easter gathering titled ‘Egg-citing Easter,’ inviting neighborhoods to partake in the cheerful atmosphere of the holiday. Across Camella communities nationwide, families gathered to join, highlighting the dedication of the company to nurturing family bonds and creating lasting memories for its residents.
Various campaigns were also launched to foster communities and bring Camella communities closer to Filipinos nationwide. The joys of parenthood were commemorated through ‘Make Your Moms Smile (MOMS)’ and ‘Dear Awesome Dad (DAD)’ campaigns, showing children’s love and appreciation towards parents on digital media.
The Christmas celebrations, themed Around the Islands, focused on the diverse traditions that define the holidays in many regions across the country. For professional Overseas Filipinos who sacrifice to provide better lives, it is also the perfect opportunity to reunite with their loved ones. Despite the challenges of being away from home, there is no season as beautiful, solemn, and festive as the Filipino Christmas—and for many Filipinos, there is no family like the one that waits for them back home.
The artistic highlight of the occasion was a digital art competition, fittingly named ‘A Canvas of Unbreakable Bonds.’ Participants crafted original digital art that embodied the essence of family in Filipino culture. These events provided platforms for families to spend quality time together, highlighting the company ethos of fostering strong and healthy families.
As 2024 comes to a close, Camella remains focused on crafting living spaces and experiences homeowners can call their own. From the design of each house to the choice of amenities, every aspect of Camella communities is carefully curated to meet homebuyers› needs and aspirations.
Camella has built a selection of high-quality homes in themed communities across the islands—each one carrying the expertise of Vista Land in space planning, carefully thought-out architecture, and an innate knack for selecting the most attractive locations. It has built over 500,000 homes and maintains a powerful presence in Mega Manila, 47 key provincial destinations, and 149 cities and municipalities.
For more information about Camella communities, visit www.camella.com.ph. Follow @CamellaOffical for the latest news, events, and announcements.
