Aiming to contribute to a more sustainable future, IVO, a leading name in water purification, has partnered with Ace Hardware to expand the availability of its eco-friendly water filters across the country. By the end of the year, IVO products will be available in over 100 Ace Hardware stores nationwide, providing an accessible solution for those looking to reduce their plastic consumption.
A small filter with big benefits
At first glance, IVO’s compact water filter might seem unassuming, but it delivers significant advantages. Engineered with advanced Japanese technology, IVO ensures that your tap water is not only clean but also safe to drink. Its hollow membrane technology, originally developed for dialysis to purify blood, captures even the tiniest contaminants, ensuring water purity at home.
Beyond its technical prowess, IVO is also part of the solution to the global plastic pollution crisis. As reported by the marine conservation organization Oceana, two garbage trucks’ worth of plastic waste are dumped into the ocean every minute. Products like IVO offer a much-needed alternative to single-use plastics, addressing this growing environmental issue.
Each IVO filter is capable of purifying up to 1,500 liters of water, which is the equivalent of 79 large water jugs or 5,000 small plastic bottles. With IVO, households no longer need to purchase and carry bulky water containers, making it a practical choice for those looking for convenience alongside sustainability. The filter simply attaches to the faucet, providing an ongoing supply of fresh, clean water.
A joint commitment to sustainability
“The wider availability of our products is part of our ongoing commitment to provide alternative solutions for a sustainable future,” said Donna Yan, President of IVO Philippines. “Through our partnership with Ace Hardware, we hope to empower more households and businesses to take steps in minimizing their plastic footprint.”
Ace Hardware has long been a supporter of sustainable practices, as demonstrated by its continued dedication to promoting green initiatives. The retailer’s commitment to environmental responsibility was recognized at the Retail Asia Awards 2024, where Ace Hardware received two prestigious accolades: Retailer of the Year – Philippines and Customer Service Initiative of the Year.
In 2022, Ace Hardware was also recognized by Retail Asia for its Green Finds program, which promotes eco-friendly products like IVO. These awards highlight the company’s leadership in championing sustainable solutions in the retail sector.
Making a difference together
This collaboration between IVO and Ace Hardware is more than just a business partnership—it’s a meaningful step toward increasing the availability of sustainable products for Filipino households. With Ace Hardware’s vast reach, more consumers will have access to high-quality, eco-friendly solutions that contribute to environmental preservation.
By making sustainable choices more accessible, IVO and Ace Hardware hope to inspire other businesses to follow suit in reducing their environmental impact, ultimately benefiting both communities and the planet.
